Visnja Zeljeznjak

B2B Lead Generation & Website Improvement Specialist. Co-Founder of Digital Marketing Consultancy. Joined about 9 years ago

  • 12 stories
  • Posted to What are you using for your bookmarks these days?, Dec 09, 2014

    Instapaper. Because it now lets me also highlight text; I'm a big fan of highlighting. That way I remember why I bookmarked the article.

    I just bookmark the URL and archive it.

    0 points
  • Posted to Instantly Turn Web Pages into Data by @importio, Dec 02, 2014

    There's a similar service, Kimono Labs - I've used Kimono and I can say it's fantastic, powerful. I used it to scrape content from Wikipedia. It's great these services exist.

    0 points
  • Posted to Ask DN: What's your use case for Evernote?, Nov 21, 2014

    I use it as a faster alternative to Google Drive / Docs, which became too slow on my smartphone.

    I write morning thoughts in Evernote, anything that crosses my mind and needs to get noted right away.

    0 points
  • Posted to Ask DN: Unlimited Design Revisions - Good or Bad?, in reply to Paul Mist , Nov 20, 2014

    I decided to turn my answer into a more elaborate post:, with the following chapters:

    • Why the unlimited revisions guarantee is bad for fixed-price projects
    • What to include in your design contract
    • How to make your limited revisions work for you, instead of against you
    • One more reason why clients sometimes say they don’t like your designs
    • How to decrease the chance of clients not liking your designs and asking for money back

    Thanks Paul for asking this great question, you inspired me.

    0 points
  • Posted to The Best Free Photos You Can Use Everywhere, Nov 20, 2014

    That's exactly what I've been waiting for to appear. Great work, Bruno! The value of having only CC0 images in one place + search is immense. Do improve the search and image tagging further, and I'm sure this project has a stellar future.

    1 point
  • Posted to Ask DN: Unlimited Design Revisions - Good or Bad?, in reply to Paul Mist , Nov 19, 2014

    Thanks. I would go so far to say that if there are countless revisions, that this only shows that we haven't done our most excellent work in the beginning with this client, regarding communication. I've had my share of miscomms in my career :) What I've learned that I cannot ever skip steps in a process that I know works, not even when I'm dealing with my best and oldest client.

    0 points
  • Posted to Ask DN: Unlimited Design Revisions - Good or Bad?, Nov 19, 2014

    We've had this in our contract before, but it turned against us.

    Let's first discuss my reasons for offering this to a client: I used it as a marketing gimmick. I thought that I'd sell more services and land more clients this way. Maybe I did, but the clients who really took advantage of this guarantee made us miserable and jeopardized other projects. A $1000 project with this guarantee can jeopardize completion of a $20.000 project if you let it.

    I realized this guarantee was a crutch I used in sales. I didn't need it - the only reason my agency had this because I lacked confidence. Most clients did not ask for it. Design process is not all about designer's creativity. Good design is a result of so many things that involve the client, that it's not only unfair to take all the risk, but it's also not a sound business decision on designer's part.

    Clients need to have skin in the game too. The designer should not be the only person taking all the risk. Clients get some skin in the game when they potentially lose something (time + money) for not cooperating, not communicating clearly, not giving feedback on time, not bothering to answer questions, etc.

    Limit the number of revisions in your design contract. I've been in situations where clients assumed the maximum benefits for them unless otherwise stated. For example, one major revision after a detailed feedback session with the client, could do; plus, two to three minor revisions of the approved major revision. Define examples of major and minor revisions.

    Also, define in clear terms what happens if the client does not like your work, but there is no need to offer to give them all of their money back, or any of it. You'll have to experiment with what produces the least amount of friction in situations when clients aren't satisfied.

    Also, make them sign off the exact design revision they approved, after that every bit of work is no longer included in the original price.

    It helps to let the client pay for additional revisions. Some clients value more ideas over their money, those are the clients I love. Do have "extra major and minor revisions" as an item on your list of services. It's like ordering a pizza with extra cheese: extra cheese is billed additionally. Want ten times the cheese? Pay 10x more. Clients will not automatically assume they have this option, unless you mention it explicitly. You might even land more deals like that, I bet your competitors do not all think of this idea.

    There is no need to even discuss this with the client before they ask you, and definitely not in the sales process before the contract is mentioned. It focuses clients on things that take you away from delivering your most excellent work.

    Hope this helps. Good luck with your design business!

    12 points
  • Posted to Ask DN: How do you manage your daily project todos?, in reply to Jonathan Magat , Aug 01, 2014

    The main driver for adopting an app vs. paper is working in a growing, usually remote team. It's hard to track what's written on your paper. Transparency and documenting all the work that needs to be done as a team is what reduces the amount of time spent on projects, reduces waste, human errors etc.

    1 point
  • Posted to Site Design: Course - A new two-man agency in Denver., in reply to Sacha Greif , Jul 29, 2014

    My thoughts exactly. "We formulate confident design solutions" is awkward, sounds like the guys are trying too much to be "serious" so that they would attract "serious" business. They're telling instead of showing, and their words create an effect just the opposite of what they were trying to achieve. The copy is too much "me me me" and not enough about the clients.

    The photo is kinda cute, I like them (maybe that's because I'm such a fan of the band "Hurts") but my unsolicited advice to the guys from Course would be to work some more on copywriting. Loosen up a bit. Words make a brand as much as visuals do.

    1 point
  • Posted to I started a digital agency at 22 now 9 people strong AMA, in reply to Gabriel Garrido , Jul 21, 2014

    Another agency owner here, hope you don't mind me answering your question as well :)

    In short, this is what you can expect to change once you start transitioning from a freelancer to an agency:

    • Shift in your mentality from owning a job to owning a business. Challenge: it's different to own a business, your role will change. Solution: being ok with the change.
    • You will have mouths to feed. Challenge: making it so that enough money comes in every month. Solution: charge much more now, create recurring revenue streams and learn how to sell and market yourself.
    • Working on only one project at a time will become a thing of the past. Challenge: to manage ever-growing work profitably. Solution: creating protocols, processes and using professional software to aid you in business organization.
    • Your clients will require that you provide an ever-increasing scope of services. Challenge: you're now used to provide a narrow scope of services, but the clients will want more from you, and your agency will need to provide more in order to stay in business. Solution: start offering a full range of services now and get used to creating recurring revenue streams from what you're capable of offering.

    Your question was great, it intrigued me to turn it into a more comprehensive answer on my blog here where I keep a growing list of questions and answers about the business of website development.

    2 points
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