I searched through your website and couldn't find it, but design processes are in some way common. What differs are the phases and steps that make them, the tech and tools that are used, the order in which everything is organized and the way it plays a role in the bigger process of developing digital products.

In any way, I'm certain that there's always a benefit of having a process, in spite of using an unstructured approach.

Familiar in which way?

I completely agree with this. The same way in which a designer is the best pick to, well, design, a copywriter will always be the best and obvious choice to write copy. However, sometimes, due to budget or team limitations, hiring a copywriter isn't an option, and that's the scenario that I tried to covered on the article. That's why there's no happy outcome in any of of those options.

Well, it's just that the person who writes the copy is often not a professional who only writes the copy (which is named "copywriter"), but a team member that has another job (designer or developer, as mentioned, for instance) that has to deal with it at some point. Having a copywriter is the ideal scenario, but it's not that common, so it wasn't considered as an option for that hypothetic situation.

Oh well, think whatever you wish about it. It's just a shame that some people do prefer reading whatever everyone is repeating throughout the web instead of original content, which takes much more effort to put together.

Well, I can guarantee that it was not. Also, SEO is about strategically placing keywords in texts to rank better in them. Given our core business, ranking for "Digital Product Designer" would give us very little advantage. It's the actual position name for which he has applied and starting with it was his personal choice.

There's no big SEO value in linking to our own domain and the author of the post has 0 experience in digital marketing. No editing was made in that direction either.

Given the nature of most posts - opinion texts - we like to create discussions from it and participate in them as well. It's not altruistic, it's just what we like to do.

Now excuse me if this seems out of place, but I did wish that a design community was as much about sharing opinions as it is personal portfolios, new tools or interesting news. There's value in all those entries, as I see it.

I just don't see the point in making the discussion about why anyone is sharing anything if in the end it's worthy.

We publish design articles with some frequency and I often upload them here. From designers to other designers, in other to promote discussion.

I strongly believe that the articles we share have real value and mirror individual opinions.

If we wanted to do it for SEO, we would be spamming "5 reasons why... wtv" and similar stuff. It's a shame that the effort that some authors put in those articles gets disregarded just because of the blog's domain.

They're just providing a free channel for everyone to say whatever they want. I agree 100% that it can be dangerous and removing likes isn't doing anything to stop it... I found this decision really odd, to say the least.

I don't think that it looks bad, but I'm not so sure about that yellow homepage. I wasn't aware of the brand refresh until I opened it and it just seemed very strange.