I actually entirely disagree with you (no offense) that these arn't related - particularly because i have worked in the construction and engineering industry for over 30+ years (now I am in office/marketing dept.) and there are thousands of individuals in this space that crave new technologies and are entirely frothing at the month for people that can help implement paperless solutions, VR, safety tool, measuring, honestly anything. Have you ever seen what Viewpoint looks like? (its a program that was mentioned)? Its like the most archaic tool, the UI is horrible, it looks like an outdated Excel worksheet but is still a leader in the project management space created by accountants that most likely have never step foot onto a project site. You mentioned barrier to entry - I sorta laughed at this because the barrier to entry is the same - in fact its better because so many of us need basic mobile and web apps tailored to our business, for example our company made an app, hired someone to assist in the implementation and we have had over 20 other companies that use it, its a simple safety checklist. The thing this girl is calling for are more tools that can help broaden the spectrum of technologist within this industry, not even broaden, simply introduce them. Final, more software for construction would not at all deter the safety or structural integrity of a building, road, bridge - sorry but i can't tell you how many times I have been out on field and see projects getting physically built with outdate plans because there on paper, imagine if they got a ping and they were fresh digital red lines - i could go on and on. (sorry for the rant).

Coming from a construction marketing background - yes the con industry needs more design minded and tech savy individuals