Rebecca Ackermann

San Francisco Senior Product Designer at NerdWallet Joined over 5 years ago

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  • 3 comments
  • 1 upvote
  • Posted to Newly simplified Airbnb homepage, in reply to Nic Trent , Jan 06, 2017

    Still action-oriented for me! So seems like either A/B testing or the big hero is gone (or trapped in cookie limbo).

    0 points
  • Posted to Newly simplified Airbnb homepage, in reply to Nic Trent , Jan 06, 2017

    That's not what I'm experiencing. When logged out I still see the more action-oriented view.

    0 points
  • Posted to Newly simplified Airbnb homepage, Jan 06, 2017

    If it is about Airbnb deciding that they have enough brand recognition that they can prioritize user action over a marketing pitch, I'd love to know when and how that decision gets made. It's an interesting inflection point for a brand to move towards "the quiet confidence of Google's homepage," which of course is a reflection of Google's powerful brand recognition.

    6 points
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