Alex Gamble

Alex Gamble

Product designer at PwC digital Joined over 7 years ago

  • 3 stories
  • Posted to Radical innovation through design, in reply to Jules Holleboom , Jun 03, 2016

    Hi Jules, just put them up on Slide Share.

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  • Posted to Radical innovation through design, May 31, 2016

    PwC digital designer, Alex Gamble, talks about how you can radically innovate through design.

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  • Posted to What Steve Jobs and Henry Ford didn't tell you about their customers, in reply to Xavier Bertels , Jan 25, 2016

    Thanks for the comment Xavier!

    I don't think focus groups should ever be used for research. They introduce too much bias; there are always one or two vocal people that can influence other's responses.

    I'm not saying that Apple doesn't user test - I believe they would have to in order to create such a great experience. I just like to use this speculative story to draw people into the benefits of user testing.

    Finally, I believe that usability testing = user testing. It's the same technique, just different labels. As I'm sure you know, a great experience is built on two things; how much value a product/service offers a user, and how usable that value is.

    That's why I don't like calling it 'usability testing' because we're testing more than 'usability'. I understand that 'user testing' isn't a perfect label too because it sounds like we're testing the user not the design. Maybe we should call it experience testing instead?

    Let me know what you think :)

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