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Senior Interactive Designer / Developer with Hoefler & Co. Joined over 10 years ago Brandon has invited Phillip Niemeyer
That makes a lot of sense. I definitely understand your difficulty there. Because we sell fonts as packages and not à la carte, there are questions that we have to ask the visitor when they’re looking to make a purchase, licensing being the most important. That’s why we can’t really have an “Add to cart” button present on the screen before we know what they want to license the font for. It’s very tricky, and believe me when I tell you there are probably a dozen or more iterations of that very page. In fact, I think we’re already planning a rehash to make it simpler.
When purchasing you won’t have to be signed in until you get past the cart page. At that point you have to sign in or create an account.
What were the problems you experienced?
Hiya James — Did you click on the large text in the content area? Try clicking on “Proportioned ” here: https://www.typography.com/fonts/inkwell/overview
Thanks again. :) I was lead developer for the site. The attention to detail can largely be attributed to Jonathan Hoefler (Director) and Brian Hennings (Creative Director), who are both impeccable designers.
Thanks so much, Jonas!
Very nice! Always drawn to the dark themes.
Lovely, William! I’ve never been able to stick with a “light” theme for more than a few minutes, but this is really clean.
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Ack!! That’s no good! Thanks so much for the heads-up.