This is expensive furniture ($950 for a chair). People have Ikea furniture and open offices for the cost savings. The description in the article of wanting to address that "problem" is completely misguided with what they're providing since it's not at all a fit for the aforementioned market.

Showerthought... what if Intercom is A/B testing different versions of the site right now and some people are commenting about one version and others are commenting about a different version...

Such a witty explanation of the startup world - I was in stitches all the way through!

It does seem quite damning for Ketchapp... If I was the author, I would strive to start a Ketchapp competitor that specifically focuses on trustworthiness and relationships with developers. A strong sense of culture might stick out and succeed in the cesspool that is the iOS publisher community.