Looks great – the hard bit is now to get everything to match it. The amount of random different branding they use on web, print and on their cards, the whole thing feels disjointed. It reminds me of McDonald’s before Wolff Olins cleaned it up.

I’ve seen many redesign projects over the last 5 years that have been big on minimalism and design trends, but completely fail to be any better than what replaced it. The worse culprits are the ones that offer almost the same UX, but with just bigger fonts and more whitespace. I know there are more than a few well-designed apps from the 90s that if they were release today would be accused of being brutalist, and work just as well.

This article is great – yes not everything should be brutalist, but not everything should be Material Design either. The web can be anything, so let it be. This reaction was going to happen, I think most designers could have seen this coming – so I say embrace it and enjoy it.

There’s no Smart Connector, likely to save on cost, and they’d have to make another form of Smart Keyboard to support it. Probably not too many people want to buy a $159 keyboard for a $329 iPad?

Still the Apple Cinema Display LED (24-Inch), in lovely 16:10.

I guess they mean "TV" as in "Apple TV" rather than "TV programmes"?

• “But it doesn’t have a floppy disk drive”
• “There’s no ethernet port”
• “It doesn’t have enough ports”
• “But it doesn’t have enough space”
• “All I need my phone to do is call and text”
• “It doesn’t have 3G”
• “But it doesn’t have a CD drive”
• “The battery should last a week”

The Macintosh uses an experimental pointing device called a “mouse”. There is no evidence that people want to use these things. – John C. Dvorak

“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.” – Ed Colligan, Palm CEO

But you’re right, this time – this time – is the time they’ve got it wrong.

There is another side to this – I know a programmer so lazy he hasn’t learnt to code.

Where I’m from “of color” is not acceptable... maybe rename?