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Designer Joined about 4 years ago
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It's funny because in "normal" times, these are all practices that we should do! Good reminder.
If it does, than a lot of businesses will bland all together (which is really bad for business!)
I wouldn't want to be in one of those businesses.
Love it! Thanks Jenny!
Couldn't agree more with you about "Learning what not to do" is as important.
Re: Win: Impressive. It's actually pretty uncommon for big businesses to find such a "niche" behavior and do something about it.
Re: Worst: Indeed. I'm surprised this would even happen?
In my experience, the other kind of "worst" experiments/research is when you do something but then you can't/don't act on the results. Those made me want to quit a few times ;)
Cheers!
Hey Jenny, impressive resume! I'm not sure if it's too late, but...
...I'd love to know the most successful design experiments you ran while at Airbnb, Lyft (or elsewhere!)
And the worst!
Thanks!
First thing you need to ask yourself is: What's the goal of that page? and then: What's the best way to measure if we reached that goal?
If I can take a wild guess, I'd assume the goal is to sell the actual template. So conversions would be the main metric you want to measure here.
Unless you measure that, you won't really know if it's better or worse than before! (ps: I've ran a lot of experiments and we get surprises allllll the time)
Hey Andrew, do you have any links to get in the mind of Tibor Kalman? I'd really appreciate it! Cheers.
Honestly I don't mean to criticize but it's really hard to digest with the very heavy visuals that don't add anything to the content. I was hoping for actual tips...
Haha oh man... if you could actually put the real quote below each poster with the person that'd be even better.
The vatican one is really powerful!
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Man... those are actually really nice remakes.
The Mama's baking is reallly nice.