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Pentagram Case Study on the Slack Rebrand (pentagram.com)
over 4 years ago from Jonathan Simcoe, Co-Founder → A Kids Book About
20 comments
Joe Roberto, over 4 years ago Never thought I would ever dislike a piece of Pentagram work... ugh.
Waldy Przybyslawski, over 4 years ago Really? They have been doing the same type of work for decades now.
Catalin Cimpanu, over 4 years ago
Waldy is right. Pentagram has ruined quite a few brands by now, yet people still think they're some kind of design gods, for some particular reason.
Andrew C, over 4 years ago This seems excessively extreme. Their work isn't groundbreaking, and this Slack logo is pretty bad but hardly the death knell of branding.
I never said branding is dead. Don't know how you got that from my comment.
Pedro MC Fernandes, over 4 years ago
Looking back in comparison, the logo was already good
Don Citarella, over 4 years ago The lowercase "a" in that font is bothering me.
It is one ugly letterform. What's up with that eye?
Adam Fisher-Cox, over 4 years ago
ooh see now THAT'S a valid criticism, I didn't notice that at first but that's gnarly. I'm disappointed in how vapid and cranky most of this design criticism is - we can at least pick at details like this that our trade gives us the skill to look for!
Sven Loskill, over 4 years ago
Shockingly bad. Good take from John Gruber about it: https://daringfireball.net/2019/01/pentagramslackrangeofpossibilities
Brandon Zell, over 4 years ago
Thanks for this. He links to a twitter post by Louie who actually made a decent version:
Then Linus presented a great version too!
John P, over 4 years ago
Just as janky imho, if anyone else had done it no one would be saying it was decent
Actually, I have no idea who Louie or Linus are. I just thought these were both better than Slack's new logo. I mean, at least these keep the hash sign and the rotation. The new logo is much more of a departure from their old one.
JR Halchak, over 4 years ago
I can't NOT see a swastika in the negative space.
Jim Silverman, over 4 years ago
they keep calling it an octothorpe, but i don't think it reads as one at all.
Emil Edeholt, over 4 years ago Hehe I reacted to that one too. I would not have included that sketch.
Matt K, over 4 years ago
Yeah that's embarrassingly bad. 1996 called and wanted its logo back. Might as well include a stock photo of someone in a suit surfing on a keyboard, tie flapping in the wind, to complete the look.
I refuse to believe those alternate routes were ever serious choices
Michael Kingery, over 4 years ago
I guess salting those truely art-less exploration designs in there kind of takes the sting away from what they ended up with... but man, i'd be pissed if i paid for this.
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