I rolled my eyes so far back they went all white and now I’m racist.
"Something feels odd, doesn’t it?"
Yeah, something feels odd.
The fact that you aren't allowed to use a picture of a wealthy white woman to depict a wealthy woman, or a picture of a regular black woman to depict a regular woman. That feels odd to me.
The fact that my family (as well as countless others) immigrated to this country in the 1750s and lived as indentured servants (read: slaves) for 14 years to earn their passage, then died on battlefields in later generations in order to free slaves of other races in other states, only to have their descendants harangued for 200 year old charges of slavery. That feels odd to me.
The fact that I, when I am a consumer, am supposed to stare unblinkingly at an imaginary world where every single room in existence contains one asian woman, one black man, one white woman, one hispanic man, and it is important that I subconsciously know and accept that 2 of them are homosexual but it is vital that I consciously know that I would never be able to tell which 2. That feels odd to me.
The fact that smugly claiming, "racism," "sexism," "homophobia," "whatever-ism," has become the equivalent of a comedian announcing they recently got married or had a child in order to get a knee-jerk applause of support. That people are so intensely demanding of affirmation and support that no thought at all is given to the target of their imaginary claims, but only the back pats and "solidarity" they can feel as a result of being in a group of supreme power (a "victim group") while simultaneously claiming reprehensible repression. That feels odd to me.
That an entire generation of adults is carrying on with the maturity level of 5 year olds in suits; unwilling or unable to accept personal responsibility for themselves in a society that has gone to great pains to ensure that every single individual can take personal responsibility for themselves, but instead use this gift as an opportunity to force others to take responsibility for things they did not do, and have nothing to do with whatsoever. That feels odd to me.
Couldn't have said it any better myself!
Do you often get accused of being racist, sexist and so on because of images, videos, ad texts you used for product/website/app?
If so, how many of those cases are fair in your opinion?
This is not racism
This is a negative article because it's inciting racism and division in a situation where none exists so I don't want to upvote it to give it anymore attention, but I do want to give my opinion on it.
The site in question is not being racist because they are using stock photos that are available to them. It's not their fault if the stock photo library doesn't have women of color. They also have colored people on other parts of their site.
The author's expectation that the site should have used a woman of color for their "premier" accounts is racist in itself. If the photos were reversed and the white woman was used for the "basic" account and the black woman was used for the "premier" account, this author would likely not have called out the site for racism.
Putting any one race above another is racism. Yet the author is advocating for a woman of color to be in premier over a white woman. Not only that, but the author says a "male of any color" should not be used and it should only be a woman. That's sexist because it's excluding males when the site also serves many male clients.
This author is a hypocrite because they're acting like a proponent for diversity and inclusion while being sexist and racist in their views. If they were actually for diversity they would applaud the site for using stock photos of people with different races and sexes. But this author chose not to perceive the photos in a positive light. Instead, it was perceived in a racist way that the author had to write about while pretending to be a proponent for diversity.
To answer the question: Racism in design. Who to blame? The people to blame are the ones who see racism in cases where racism don't exist. I blame people like the author.
Thank you, Anthony, for your opinion. Maybe I should work on expressing my thoughts more, because: 1. I don't think in any way that Barclays were racists. The image paring was sent to me by a colleague as an example of racism, but I decided to take a closer look. 2. In the article, I mentioned that actually, Barclays did a great job having different people on the images 3. The question asked was basically what photo the designer should have used to be totally safe from any possible accusations. That's why I mentioned not using a photo of a single male.
This article represents 2 things: - on the one hand, there are designers, art directors, company owners who can easily get accused of being racist, sexist, homophobic and so on based on a single photo, video, ad text, that in most cases has nothing to do with that or is quite circumstantial. Plus it makes design job really hard at this part - to make everyone happy. - on the other hand, we all are a part of this reality, and yes, we think in stereotypes and exclude some people based on gender, race, orientation, etc.
The conclusion will be the same, to make a difference we need: 1. stop jumping to conclusions and accusations 2. care if our own design is relevant to reality and not only stereotypes
I can’t say I’ve ever come across this as an issue.
But in any case of racism, the fault either lies with the designer (if intent was present) or the perceiver (if their perceptions are somewhat skewed to see something that only exists from their point of view).
In the case of Barclays, I am sure it is about the point of view of a perceiver. Though it still could have raised some aggressive accusations. And this is sad because I believe in terms of design most of the racism/sexism glimpses are circumstantial.
To avoid the wrath of the outrage mob it is our company policy to use illustrations that are as androgynous looking as possible with purple colored skin.
haha, good one! Can be a perfect solution for many teams.