You both really went in depth on A/B testing. Really interesting to hear your takes and learned something new in regards to running an ”A,” “A,” “B” test. Going to give that a try.

As a ”Growth” designer, we constantly run A/B tests and now this has me rethinking our entire methods. We use a tool that allows for rapid testing (VWO.com) and so far it hasn’t take too much time to roll out new tests. Totally understand Kevin’s point on how time and cost experiments take for larger companies.

Thanks for sharing, guys!