Hey there fellow designers!
I recently finished a massive 18 month project for a filmmaking and creative agency, completely redoing their brand identity and website [link]. I’m proud of the results, and excited to share this article about the lessons I learned along the way.
Early in the process, we were inspired by iconic posters and jazz albums from the 1930-50s, and envisioned a website made out of cut-out paper and basic printing—a digital product seemingly made with pre-digital tools. So even though the final deliverable was a website, the creative process bore little resemblance to a typical web design project.
I hope you enjoy, and please do let me know if you’d like to read more about this! I’m also hoping to write an article about the unexpected technical solutions I discovered for achieving responsive layouts when everything is an irregular shape.