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Microcopy - tiny words with a huge UX impact

5 years ago from , Conversion Designer

When we think about designing a great user experience, it’s easy to get caught up with all the things. The fonts, the colors, the flows, the content. Everything. But there’s another component to UX that can instantly delight your users that you might be overlooking. I’m talking about microcopy.

How many times had you designed an interface and the random text you put on buttons in the design, stayed the same in the live version of the product? I bet quite a lot!

So I believe, as UI/UX designer, you are responsible for microcopy as well as for other visual elements of design.

So I'm sharing with you an article which talks about microcopy (in e-commerce, but it doesn't matter) and it's huge UX impact.

Take 5 minutes off, read the article and deliver better designs!

9 comments

  • Dan WilkinsonDan Wilkinson, 5 years ago

    Nice read, thanks for sharing :-)

    1 point
  • Richard SisonRichard Sison, 5 years ago

    Yes! Great article mate. Thanks for sharing!

    I'm big on microcopy. I started a blog a few years ago when there weren't a great deal of resources out there (or people talking about it).

    I'm glad to see that the topic of microcopy and UX writing (the new term) is become more and more popular!

    1 point
    • David SvezhintsevDavid Svezhintsev, 5 years ago

      Hey, the link you provided is an https link and seems like you are missing an SSL certificate so it gives me an error. Thanks for the link though!

      1 point
      • Richard SisonRichard Sison, 5 years ago

        Hey mate, thanks for the heads up! Never realised that… Just assumed the SSL would be taken care of from Tumblr (but when I think about it, it doesn't really work like that haha)

        0 points
    • Jaka SmidJaka Smid, 5 years ago

      Richard, you have an awesome blog there!

      I just spent the last 25 minutes reading your posts, TOP!

      1 point
    • Primoz Cigler, 5 years ago

      Didn't know that the term "UX writing" exists.

      0 points
      • Ryan Snowden, 5 years ago

        It’s a big part of UX (writing, not the term). Phrasing things for maximum legibility and impact in error messages, help popups, explanations, etc. It is harder than it sounds because you can write the same thing multiple ways, yet only a few variations resonate with the audience or is appropriate in tone to give a product personality.

        1 point