The 2018 State of Branding report is out! All branding predictions and insights by the "big brands" professionals. (onbrand.me)

5 years ago from Stefka Ivanova, Director of brand & Creative

8 comments

Clarissa H., 5 years ago
the video portraits are very creepy to me. distracted me from the content.
12 points
- Johannes Weber, 5 years ago
  "did you take the photo yet?" - "no, we're recording a video" ...
  4 points
- Aryon Hopkins, 5 years ago
  1 point
- Jonathan Shariat, 5 years ago
  Ditto and I kept trying to figure out how it related to the content. Still not sure.
  2 points
Jordan Little, 5 years ago
Whoever did the frontend on this site has a lot of explaining to do. Scrolling is the primary way people interact with websites and this one kills it altogether. I don't understand these decisions. "Let's make the user click these tiny dots – or a button in the farthest lower-right corner." Fitt's law anyone?
8 points
Sacha Greif, 5 years ago
79% of respondents say that social and cultural issues will play a significant role in their branding and marketing strategy in 2018.
You don't say! Social and cultural issues, really?
I also couldn't help but notice the mismatched data visualizations with no legends:
Surveys can be a great way to create informative content, but they only work if you ask the right questions and take the time to think about the best way to present your data.
4 points
Cody Reeves, 5 years ago
The UX on this site is so BAD in my opinion!
2 points
Rob C, 5 years ago
2018 ui trend: giant faces that watch the consumer as they read — breeds intimacy and nurtures that personal touch only a disembodied head can bring
1 point