Nice, I like. It's not a complete rebrand but an evolution of the brand.
There is this little vintage aspect in the colors and shapes that looks great. This is a great rebrand according to me.
I can tell I've been deep in the muted-color craze for a while: the new full red on their site is killing my eyes.
The header of the site doesn't feel right to me, with two lines of links on the right hand side, but only one link on the 2nd line!
This is a great example of a well executed rebrand. Giving the logo a modern look without removing the character & the fun of the original logo.
I'm looking at you Crumpler / Yahoo / etc etc…
Even the update to Franklin Gothic Book over what was presumably Arial before is tight and welcomed. Instead of a huge web rebrand, we get small, incremental changes and I look forward to further work from RT.
Going to be incredibly nit-picky here...but I wish the "certified fresh" icon was a little more noticeable compared to the regular tomato. At 16px they look too similar.
Agreed, and compressing the giant logo into the tiny tomato doesn't seem like the greatest choice either.
Im sure an entire article in DesignWeek where the author's name and company are both in the headline/sub-head is great SEO. That said... Who cares?
It feels modernized yet familiar. It's incredibly tough to do an evolution like this without losing the soul and personality of the previous, but imo they nailed it.