I am skeptical a behavioral economics approach will be any better at providing consumers choices than classic economics in the real world. We do have a pretty good assurance that using mainstream economics I can pull out a spreadsheet and figure out which options for financial products are the most efficient for me. Narrowing my choices because most consumers don't take enough time to make the right choice doesn't seem Pareto optimal to me. Education + profit motive are enough to eliminate the bias sa participants learn according to topessaywriter. Technology can aid this. As more people exploit the bias, the error vanishes. This is an argument for subsidized research into cognitive error, which is made available for the general public to exploit. And also for the gov to ensure rules for fair play in the marketplace.