Has Apple Lost Its Design Mojo? (fortune.com)
over 5 years ago from Daniel Pape, Product Designer
over 5 years ago from Daniel Pape, Product Designer
"Betteridge's law of headlines is one name for an adage that states: "Any headline that ends in a question mark can be answered by the word no."
New headline: "Do Apple Still Has Its Design Mojo?"
My 2016 Macbook Pro is a piece of crap. The paint started wearing off the keys and screen cracked around the hinge and I treat it like it is fine China. I have the best Apple Care money can buy and it cost me ~$500 to fix. The tolerances on this machine are so tight, that the keys leave impressions on the screen, which obviously precludes using any keyboard stickers to help protect it.
My 2008 MacBook Pro lasted close to a decade, still looks like it is right from the showroom floor.
So by design, if you are asking if they have caught the imagination of would-be YouTube and Twitch celebrities that clamor for champagne colored devices, they are doing just fine.
If you are talking about professional products for designers and developers, they need to a better job.
I am team Android for now, got an Essential phone for 1/4 the price of the iPhone X - No Oled, but I love it anyway. It is rugged, it is not bulbous and round, it makes me happy and Apple is currently pissing me off.
The reality is that companies like Google and Facebook have a revenue model that ensures larger and larger market shares. Apple sells mostly hardware and are reaching saturation - makes sense, I guess that there only path forward is planned obsolescence. And to be fair, my other laptop options are pretty lame,.
I had a key/screen issue on my 2015 MBP. Turned out it was a known problem that Apple was begrudgingly fixing: https://www.macrumors.com/2017/11/17/apple-extends-free-staingate-repairs/
My computer was work-issued though, so I have no idea how the repair process went - just handed in my lappy and was handed a barely-used spare.
staingate
Everything about the 2016-2017 series is horrible. More expensive, horrible keys that are somehow too noisy and too mushy at the same time and one of mine started to break within 24 hours of opening the thing. USB-C is a joke port it's destined to just be dongles forever now because everyone who has it just uses dongles so why would hardware makers ship anything other than USB-A. CPU throttles when external displays are plugged in. Can't tell if the thing is charging anymore when your battery is 0% because there is no LED.
Just wanna add to this that the touchbar sucks ass and is a complete gimmick.
touchébar
Counterpoint: Yes.
Has anyone switched to Windows due to these realities?
Ditched Mac for my workstation because I built a machine that out performs the iMac Pro for less than the baseline iMac.
If the next generation of laptops doesn't fix the keyboard and ditch the touchbar then I'll be switching to a Thinkpad.
If I don't mind losing Sketch, the Surface Book 2 is really tempting me.
Mamma Mia! Here we go again :)
How many times is this article going to be written?
Goodness. This has already been covered a zillion times, and none much better than Topolsky on the Outline.
Oh hey! Copypasta of that article from right around this time, two years ago!
Yes...no...maybe?
They've certainly made questionable design decisions i.e. removing headphone jack, the lip on the iPhone X, razor thin macbooks with no useful ports, dongles etc.
Apple has made innovative design decisions from the beginning of time. Designing the mouse, removing the floppy disk, removing the CD drive. Setting the standards in hardware design for decades. However, Google is now making amazing designs with their hardware :)
They didn't design the mouse! The were developed in the late 60s / 70s.
Yeah, didn't they steal it from xerox?
I stand corrected. Thanks Pete.
Yes, of course it has. Back when you could interrupt the cell signal on the iPhone 4 by holding it wrong.
Actually it was earlier than that. It was when they made the bezels on the original iPad to thick.
Now that I think about it, they actually lost their mojo when they released that ugly, fat, little iPod Nano.
No wait, it was when they designed the Mac Cube with not enough computing power.
Or when they released the original iPod with a FireWire port and a scroll wheel that would fall out if you dropped it.
Never mind, it was actually when apple released the iMac with a round hockey puck mouse.
Yup, Apple lost their design mojo in 1998.
Nah. Switching to other platforms like MSFT and Google w Pixel always leaves me wanting. I feel we're do for a big step up, but no one's really doing it. The time to strike is now for sure.
No. However, other brands such as Google and Samsung are catching up and putting emphasis on hardware design.
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