Fake designs yield real results (medium.com)
over 3 years ago from Gio Vas
over 3 years ago from Gio Vas
Why the focus on calling things fake design? When did it stop being practice?
Second that. Always wondered the same.
This whole fake design thing has been a really interesting discussion. I owe my career to fake design projects. I think the problem most people have is with fake projects that don't take any constraints into consideration.
Fake projects should still be grounded in real scenarios and problems and should be an exercise in thought and process. If your "fake" work reflects this I see no reason why anyone should have any issues with it.
More often than not it’s the entitled tone of voice a lot of these are presented. I go with Bobby Anderson: call it practice, openly, and most will be fine with it.
Agree, sometimes these types of projects have a "holier than though" ton of voice rather than a more humble one. And I agree, the word "fake" is just primed to be negative. Practice sounds a lot better.
It needs to be done with self awareness. As you say they’re often done without understanding constraints or context. I remember once receiving a junior designer’s portfolio in which he’d redesigned and rebranded google search, only the single most used page on the internet, without any sensitivity to that fact. The results were awful- better to focus on small discrete things rather than overreaching.
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