Looking for logo feedback

over 5 years ago from , Creative Director + Cofounder @goodhandsdotco

I'm looking for feedback on a logo I designed for a company that allows you to donate your anonymous shopping history to a nonprofit of your choice.

Here is a link to the logo: https://ibb.co/fCSA36

Thank you!


  • Raffaello SanzioRaffaello Sanzio, over 5 years ago

    The Heart shape is very interesting. Worth to consider the points already made by the previous designers in this thread.

    The color palette is nice but, unfortunately, doesn't pass a color contrast test:

    The other thing is that the logo + type is too horizontal, so you might experience issues down the road when resizing it to fit narrow areas. Worth presenting the logo in different contexts.

    8 points
    • Andrew C, over 5 years ago

      Logos for digital brands don't REALLY have to be super AAA compliant for the visually impaired. The screen reader says "logo" and it is known, then they move on.

      5 points
      • Louis-André LabadieLouis-André Labadie, over 5 years ago

        If you consider that there are only two eyesight categories (blind, and near-perfect eyesight), you tend to leave out the majority of visual impairments. It's a common misconception that accessibility means "screenreader-friendly".

        Daltonism is one of the situations targeted by contrast standards, and the reader may very well have 20/20 eyesight but fail to see the light red on a screen at common brightness.

        Another situation is nerve disorders, which may lead to difficulty focusing the eyes, or shaking eyesight. Hard contrast allows a shape to better "print" in the reader's memory, and afford her or him more ease (or the possibility) of reading.

        10 points
        • Raffaello SanzioRaffaello Sanzio, over 5 years ago

          ^ This guy is totally right.

          I myself am not blind, but I‘m far from a near-perfect eyesight.

          Whenever I struggle to read something on the web, I pick a Color Contrast tool and measure the ratio of the foreground and background colors.

          Every single time they fail the test. I‘m not talking about not being AAA-complaint. I‘m talking about not meeting AA or even AA-Large standards. They usually get between a 1–3 ratio.

          2 points
  • Emanuel S.Emanuel S., over 5 years ago

    I'm curious what you come up with after the feedback. Can we see?

    2 points
  • James FutheyJames Futhey, over 5 years ago

    Too much space between Does & Good

    2 points
  • Dean HaydenDean Hayden, over 5 years ago

    Needs to work in monochrome so maybe ditch the shading. Try and frame things differently; each word on separate lines, place the logo after ‘good’ like an asterisk (good*)

    2 points
    • Cory DymondCory Dymond, over 5 years ago

      It already is monochromatic. Printing it in black and white would work perfectly fine with shading, even on a crappy xerox. Beyond that, it's a website focused on sharing data. How likely is it that this company will need to use a pure black and white, no shading version of their logo?

      0 points
      • Dean HaydenDean Hayden, over 5 years ago

        Ok, I suggested making it work in black and white with no tints, and yes that isn't the same as monochromatic (as you pointed out).

        There would of course be lots of uses for a tint free, single colour version of their logo but its for a website so I won't go in to that.

        My original suggestion still stands but I'll give another reason why it's relevant; avoiding tints will increase the legibility of the mark and logotype at smaller sizes.

        0 points
  • Christopher Taylor, over 5 years ago

    Overall I like the concept. It should be noted that the heart shapre is very similar to CVS logo, but I like the extrusion concept. It's a tough challenge because I want to see three cubes makeup the heart, but then you might lose the heart shape. The challenge is relating it back to data. The L shaped extrusion doesn't tie back to any type of data visualization (closest is maybe a heat map or geo map with raised planes.) Two questions for you:

    1. Do you have other concepts you can show?
    2. What type of data does the brand represent? (everything, spatial, temporal...?)
    3. Does the brand represent a particular vertical ? (ie healthcare data)
    2 points
  • Account deleted over 5 years ago

    It's a good start, buuuut

    The colours are a bit weak and dont really emphasise anything. The personality of the font clashes with the personality of the logo Overall the logo doesnt really say anything.

    This is just my opinion, and I am in no way a brand designer, so take it with a grain of salt.

    1 point
  • Cristian MoiseiCristian Moisei, over 5 years ago

    A little generic indeed. Have you tried some other, less common fonts?

    1 point
  • Matt WaiteMatt Waite, over 5 years ago

    I think it's nice. Maybe a little generic, but I find that to sometimes be nice in identity design. Hard to give accurate/good feedback without more about the company. If you wanted to get more specific about the data problem, maintaining the same shape/concept but adding different heights to the three points like a bar graph might be nice - just a thought though

    1 point
  • Alex HoffmanAlex Hoffman, over 5 years ago

    Light comes from above and I think the logo really pops because of it. I'm not a huge fan of the type, it feels generic, safe and the color treatment to the text kinda ruins some of the nice lighting on the logo mark. Overall, nice work.

    1 point
  • Shaun Barton, over 5 years ago

    Might try something with three cubes in the same fashion as you have it, but with different heights / colors so that it resembles a bar graph.

    1 point
  • Charlie McCullochCharlie McCulloch, over 5 years ago

    The heart shape works - its a nice idea bringing the warmth together with the hard-edged nature of data.

    I'd say the text needs more refinement though, it doesn't quite gel with the image for me. The kerning could use some attention, and maybe "does" should not be capitalised for easier readability?

    I would also visually anchor the text by making the height consistent with some key element of the heart, like the distance between the bottom of the heart and the point where the two top bits meet.

    As others have said the colour contrast is a little low, particularly "data does" in the version on a white background, and I'd agree that the font choice is a little pedestrian.

    0 points
  • Jordan BJordan B, over 5 years ago

    I agree that you might want to look for a more interesting font. Maybe stack 'DataDoes' over 'Good'. Have some more fun with the icon itself, incorporating it into the words to create more cohesion between the icon and logo type (e.g. G [logo here] D). Good luck!

    0 points
  • Josh DunstervilleJosh Dunsterville, over 5 years ago

    What kind of feedback are you looking for?

    0 points
    • Daniel Baldwin, over 5 years ago

      Initial reaction: "did you think of this?", "like this because", "dislike this because", etc. :)

      0 points
      • Josh DunstervilleJosh Dunsterville, over 5 years ago

        Cool. Yeah first reaction was that I quite liked it. Especially the color. The muted red works great with what you're trying to portray. To me the heart mark doesn't quite say anything about data. Maybe if you broke it up into multiple pieces it would work a little better. Overall though I really like it!

        4 points
        • Eduardo Tello, over 5 years ago

          Same reaction. Loved the colors, but the icon doesn't make sense to me.

          1 point
          • Erhan D'SilvaErhan D'Silva, over 5 years ago

            Agreed. Make the heart out of little dots or squares/pixels to signify bits/data packets etc. Also the wordmark looks fairly long horizontally. There could be issues if horizontal space is tight. Maybe stack it to be more concise. mockup

            0 points
          • Jan ZhengJan Zheng, over 5 years ago

            yeah same here. I actually like the use of a more "generic" font, I think it fits with the idea of data (no single point is "unique"), to agree with others, yeah it'd be awesome if the smaller dots would fall down Tetris-wise into a heart or connect into a heart. Again, a little generic but I think that would feel nice for a brand like this

            0 points