7 comments

  • James Young, almost 6 years ago

    This is an interesting article - I hate the overwhelming clutter of Booking.com (and also Amazon). They feel like everything is trying to shout for my attention all the time from dozens of promotions to "hurry - book now" widgets whizzing onto the screen.

    I guess it's a difficult balance between micro-optimising what you already have which will tend to lead to this overwhelming "show all the things" design approach and struggling to measure the impact of more far-reaching design update.

    1 point
    • Kurtis Morrison, almost 6 years ago

      I found another article on uxdesign.cc that summarised this quite nicely:

      “ Airbnb is like going to an old friend’s house. We chat about our childhood funny stories and exciting things happening in life while having a nice cup of tea. Booking.com, on the other hand, is like being invited to a big birthday party. I struggle my way through random strangers while suffering from extremely loud music."

      https://uxdesign.cc/booking-com-ux-analysis-and-responsive-redesign-5854d616c0b8

      0 points
      • James Young, almost 6 years ago

        Nice, that's a pretty interesting overview and case study.

        Particularly interesting that the end result seemed to basically be AirBnB with Booking.com logo :D

        1 point
    • Lucas LazaroLucas Lazaro, almost 6 years ago

      You make a valid argument and I agree you, at least partially. The notion that clearer and less cluttered websites are better to use is heavily influenced by the fact that designers can be a little bias towards minimalism (trying the famous fear of emptiness - horror vacui), but for users the perception of those cluttered websites may transmit affordability which can increase conversion.

      I'm always suspicious of these sponsored articles that subtle promotes the product.

      0 points
  • Sjors TimmerSjors Timmer, almost 6 years ago

    Has anyone on this forum used Eyequant? I like the theory, but I can imagine it could as well be as predictive as hand palm reading.

    0 points