• Nice ShoesNice Shoes, over 5 years ago

    Website aside, You need to address some of the work.

    On Superior National there's some weird overlaying text on the blue box which reads 'stay toast and warm'.

    The kerning on most of the headlines needs addressing.

    The kerning on the Cinch logo also needs addressing.

    Skywater logo also needs a little tweak on the kerning.

    If you're putting a photo of yourself on the homepage then make it one where you're eyes are open - unless they are, if so I apologise.

    Finally, the paragraph 'As your company has grown...' kind of drags on for way more than it needs to.

    1 point
    • Kyle Arbuckle, over 5 years ago

      Thanks for all the feedback - custom typography is something I'm getting better at and I can definitely see where the kerning needs to be addressed on both those logos. Thanks for the help!

      0 points
  • Account deleted over 5 years ago

    Very nice work. But why @gmail? Isn't it more professional to use something with @yourdomain?

    0 points
  • Alex CampAlex Camp, over 5 years ago

    I think everyone pretty much said what I was thinking. Your work is really great, so props for that. Ironically, that photo is not branding yourself that well - maybe try one with you in your workspace. I'd prob touch up the first two sections of homepage; make the introduction a little stronger and more professional. The branding pages are pretty good.

    0 points
    • Kyle Arbuckle, over 5 years ago

      Awesome, thanks for the feedback and complement Alex. Yes, that introduction and lead needs to be more enticing.

      0 points
  • Tom ReinertTom Reinert, over 5 years ago

    I really like the overally look and feel. You did some nice work and you are presenting it well. Also, you come across as a nice guy.

    Just a couple of nitpicks:

    Visually, I think you can make it even stronger by being a little more consequent. There are 6 different type-styles in your header, and while I like the contrast I think it's a little too much.

    Also you're using the flat shadow and the blurry drop shadow. I'd go with one of them.

    Your profile picture is fun, but doesn't really fit your message, which is kind of serious. I think a sharp black-and-white image would seem more professional. Also, I was expecting to see your full name there.

    Hope that's helpful!

    0 points
    • Kyle Arbuckle, over 5 years ago

      Thanks so much for the feedback!

      Could you clarify the comment about multiple typography styles in the header? I see some areas where the typography structure could be tightened up, but I would love to hear what you're getting at.

      Thanks for the feedback about the photo and shadows. I will be changing those up!

      0 points
  • Account deleted over 5 years ago

    Hey man. I find the pitch of this site confusing. It looks like it's half for a company called quality branding, and half for a portfolio. I would swap 'Your branding is your company - represent it well.' and then add a new line of subtext 'eg - we do quality branding' or something. This will let users know straight away what you do.

    I also find the site lacks heirarchy - i think the colour changing lines between the sections don't do a good enough job of visually seperating the different sections.

    Also I think your headings and your body copy aren't quite creating enough tension (might be the wrong word to describe this, sorry) the body copy seems slightly too big and chunky.

    Also use a photo of yourself with your eyes open :D

    Finally i'd slow down the gradient transition in the footer, its a bit too distracting from your message.

    Hope this helps :)

    0 points
    • Kyle Arbuckle, over 5 years ago

      This is all super helpful! Thank you!

      I have been struggling with how to pitch it so that's good to hear how confusing it is XD - I will be revisiting how to position the entire site.

      On the note about type, I agree, it would be a good idea to revisit the type structure and create something clearer. Thank you! :)

      0 points