19 comments

  • Sam SolomonSam Solomon, 6 years ago

    Not a fan of the extended headline font.

    10 points
    • Adam Nelson, 6 years ago

      I agree. I appreciate that it's a little different which may be valuable from a branding perspective. I don't think it's ultimately worth it - it gives me low-level anxiety when looking at their designs.

      4 points
    • Dexter W, 6 years ago

      I thought my browser was rendering incorrectly at first.

      2 points
    • Pino CeniccolaPino Ceniccola, 6 years ago

      It looks like it doesn't work particularly well for the screen, despite their digital-first approach.

      1 point
    • Jan SemlerJan Semler, 6 years ago

      Looks like that streched it like hell...

      1 point
      • Dirk HCM van BoxtelDirk HCM van Boxtel, 6 years ago

        Because horizontal/vertical thickness in letters of heavier weights is at an almost 1:1.5 ratio. If they stuck with 1:1, that would've been alleviated.

        0 points
  • Alex CampAlex Camp, 6 years ago

    The triangles in their 'play' buttons are spaced wrongly - they look mathematically centered but to the eye they def look off

    2 points
  • Volodymyr SadykovVolodymyr Sadykov, 6 years ago

    Common guys. It's amazing!

    1 point
  • Gen Uine, 6 years ago

    That wider than wide eurostile sans they're using for their headlines... make it stop.

    1 point
  • Daniel GoldenDaniel Golden, 6 years ago

    Relevant: Brand New Review of Audi brand update

    1 point
  • Account deleted 6 years ago

    Weird. Looks the same to me. I'm thinking they maybe just formalized some of the stuff they have been doing over the past couple years their magazine, etc.

    1 point
  • TomTom TomTomTom Tom, 6 years ago

    minimal

    1 point
  • Morgan CarterMorgan Carter, 6 years ago

    Well this is terrible.

    gif

    0 points
  • Joe Blau, 6 years ago

    It seems like the hairline iconography wouldn't be the best choice for vehicle interfaces. This almost seems like it was created during iOS 7 and is finally seeing the light of day.

    0 points
  • Jan SemlerJan Semler, 6 years ago

    Looks like they have copied the Material Design Guide, sort of...

    0 points
    • Brian A.Brian A., 6 years ago

      In what way(s)? This feels fairly unique to Audi, in my opinion.

      3 points
      • Jan SemlerJan Semler, 6 years ago

        I was refering to the structure of illustrations regarding do's and don'ts of the interface section.

        0 points
        • Mike Wilson, 6 years ago

          Was Material Design the first time you saw design guidelines documention?

          (not trying to be sarcastic, I'm sure since MD got so much press it was the first time many people encountered design guidelines since they're usually internal corporate docs).

          1 point
          • Jan SemlerJan Semler, 6 years ago

            I know how Guidelines work, believe me ;-). But i was looking at it and thought, hmm reminds me how Google did it. It was like a fart that i as posting here :-)

            0 points