http://startup-videos.com/introducing-video-calling-in-messenger/

These feature videos seem to be popping up everywhere over the past year or two. I have a little knowledge in FCP with movie editing, and was curious if there is a standard way to complete this demos.

Do people use a Origami Studio or Framer export of an interaction for the feature demonstrations? I'm sure it is easy enough in FCP to zoom-in to certain areas of the screen to highlight text input, video calling etc as seen in the Messenger video.