Need opinions on Copywriting processes and best practices.

over 4 years ago from

Hello, I'm curious to hear how different design teams work with copywriters. I work mostly on UI designs and fortunate enough to sit next to our copywriter so there's a lot of back and forth in real time. BUT we haven't quite figured out where the approved / final copy should live...

We have InVision and have tried comments but things get messy because comments are used for other feedback as well. We have Slack (although I can't get the entire office to use it just yet). We're corporate and deep into google services so most of the time things just get emailed to me which is always hard to find later. We've also tried google docs and I've even taught him how to write copy directly into Sketch but so far nothing has stuck 100%.

Love to hear if anything has worked well for others. Thanks!


  • Benjamin WilBenjamin Wil, over 4 years ago

    I'm a freelance technical writer, and I've contributed to UI for a couple of small teams and one medium one (with 40+ team members). I'm not totally sure what the scope of your copywriter's work looks like, but I hope my experience translates somehow.

    When I'm contributing writing to designs and code (when stuff exists only in Sketch files, this would be UI text edit and any in-app documentation), I like to make changes in the actual files that designers and developers actually use much as possible. This way, it's less likely that my work will get lost. Plus, there's no delay between copy changes and design changes.

    As a writer, I find that the more that I can touch the actual product (or, the more technical that I can be), the less likely that my work will fall through the cracks – or that some old draft ends up nearly published somewhere.

    But in some cases, I don't have access to certain files, or I'm too time constrained to get a proper development environment set up – or I haven't been allotted the software I need to get in and make changes. So, the most foolproof way forward becomes assigning another trusted team member (or some point of contact) detailed tasks via our project management software.

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    • , over 4 years ago

      Thanks Benjamin, your right ideally being in the design tool helps a lot especially to help give guidance as to how much or how little room there is to work in. We've tried that before where I give the copywriter a sketch file with some rough designs in it. But then I'd always have to get his copy of the dock and paste it into mine. Starting to see more and more collaboration tools like Figma and I think Adobe XD will have collaboration built in soon as well.

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  • Ashraf AliAshraf Ali, over 4 years ago

    At our agency, we use an internal routing system (previously Sharepoint, now a custom solution) to keep track of process. We mark up comments on PDFs using Adobe Acrobat and track changes accordingly. I'm not the biggest fan of this, but it does work.

    There are other tools like ProofHQ that also allow you to route through a team. Perhaps a tool like Basecamp can help you guys track changes and route through a team. I'd love to hear about other designer/copy/editorial/account relationships and routing flows as well.

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    • , over 4 years ago

      I would love to use basecamp again! Used it at another company and it's so efficient and streamlines everything. Sadly new company thinks otherwise or that it's not worth the price. :/

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