Don Norman's The Design of Everyday Things

• Thinking, Fast and Slow by Daniel Kahneman
• Predictably Irrational by Dan Ariely
• The Righteous Mind by Jonathan Haidt
• Nudge by Richard H. Thaler

• Don't Make Me Think - Steve Krug
• 100 Things Every Designer Needs to Know about People - Susan M. Weinschenk

Currently reading and recommend 'Influence: The Psychology of Persuasion' by Robert Cialdini

I'm going to have to add some of the suggestions below to my own list, but I've compiled a library broken down by specific topics. Here's a list I made of the top UX-specific books on psychology: https://uxcellence.com/library/topic/psychology

I also compiled a list of essential UX books across a number of topics, including 4 specifically around various aspects of psychology here: https://uxcellence.com/2017/01/25/essential-ux-library

Cognitive Lode (from the team at Ribot) - is a really useful blog/newsletter that curates a list of biases that have relevance to product/service design http://coglode.com/

Nir Eyal: Hooked - Is a really good entry book, to understand how some of these biases can work in practice.

Books like Nudge, Drive, Contagious, Predictably Irrational - all good books and worth your time, but can get a bit long in some places.

I have recently written a blogpost on Medium about my top 3 books for beginners and some other tips how to start learning UX :) I hope it's gonna be useful https://blog.daftcode.pl/how-to-start-learning-ux-299acb604347#.qwy34k6o5

Probably, one of my favorite books in the matter: The Design of Everyday Things by Don A. Norman if you like the psychology part of the design to be understood properly: https://www.amazon.es/Design-Everyday-Things-Don-Norman/dp/0465050654/ref=sr_1_1?ie=UTF8&qid=1487032493&sr=8-1&keywords=the+design+of+everyday+things

Inside the Nudge Unit https://www.amazon.com/Inside-Nudge-Unit-Changes-Difference/dp/0753556553

You are Not So Smart https://www.amazon.com/You-Are-Not-So-Smart/dp/1592407366

The Paradox of Choice https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/149151423X

Unintended Thought https://www.amazon.com/Unintended-Thought-James-Uleman-PhD/dp/0898623790

Designing for Behaviour Change: Applying Psyc & BE https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623

The Organised Mind (currently reading and enjoying so far) https://www.amazon.com/Organized-Mind-Thinking-Straight-Information/dp/0147516315

100 Thing every Designer needs to know about People https://www.amazon.com/Things-Designer-People-Voices-Matter/dp/0321767535

The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information by George Miller, a paper submitted in 1956

I don't know how many UX/UI designers have read about this but I believe this should a bible for information chunking. The human brain can best crunch information when in chunks of seven +/- two.

The American telephone numbers without the area code are seven digits. Seven deadly sins, seven notes of the musical scale, seven days of the week, seven primary colors.. the application is endless. It's just a simple google search away.

Here's a link to the paper. http://www.sns.ias.edu/~tlusty/courses/InfoInBioParis/Papers/Miller1956.pdf

• Paradox of Choice by Barry Schwartz
• Predictably Irrational by Dan Ariely

• A Mind For Numbers (Oakley), it's really about how people learn & think
• Neuroeconomics (it's a text book, but the sections on behavioral psych/ decision making/ physiology of the brain)
• Science & Human Behavior (Skinner)
• Why We Do What We Do (Duhigg)
• Decoding the New Consumer Mind: How and Why We Shop and Buy (Yarrow)
• Thinking Fast, Thinking Slow

• Thinking, Fast and Slow
• The Social Animal
• Being Wrong

I made a GoodReads list related to this: here ya go

Thinking, Fast and Slow — By Daniel Kahneman https://www.amazon.es/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Its an amazing book!

"100 Things Every Designer Needs to Know About People". Easy to understand theories with practical advices and examples.

Worth a read -Indigenous Research Methodologies by Bagele Chilisa

Make sure you know and understand cognitive biases.

See no one posted them so I'll mention these two that have been crucial for me:

Flow: The Psychology of Optimal Experience(Csikszentmihalyi)http://www.goodreads.com/book/show/66354.Flow

The Laws of Simplicity(Maeda)http://lawsofsimplicity.com

BJ Fogg's "Persuasive Technology" is a must-read in this category.

I keep a running list of recommended UX books here -- and cordoned off the behavioral stuff for this thread:

https://chrissteib.com/ux-reads#ux_behavior

• The Design of Everyday Things, by Don Norman
• Designing for Emotion, by Aarron Walter
• Don't Make Me Think, by Steve Krug
• How to Win Friends and Influence People, by Dale Carnegie
• Focus, by Daniel Goleman

I'm looking to order and start reading "The Best Interface Is No Interface". I've heard good things and it seems to be a pretty commonly referred to book in the design industry.

The Inmates Are Running the Asylum By Alan Cooper

Designing with the Mind in Mind, Second Edition: Simple Guide to Understanding User Interface Design Guidelines by Jeff Johnson

Design for Dasein - it's not as explicitly behavioural psych as many of the books already suggested (Everyday Things, Nudge, Thinking Fast & Slow are all great), but it goes into the deep on the philosophy of experience design and phenomenology, then transitions into practical applications of it all. Highly recommend it - it's unlike any modern design book I've read. Great for people who enjoy the academia of it all, but also want to finish a book with practical takeaways to use in their work.

Hooked by Nir EyalStuff of Thought by Stephen Pinker