The creative world cannot have enough of these behind-the-scenes stories. Brilliant stuff, inspiring, and encouraging. Thanks for sharing with us.

For those who have never worked for one of the many, many, lesser-organised companies out there... for us it looks more like this:

THE MAKING OF:

• Marketing writes a brief brief (hah) which consists mainly of bullet points
• External agency creates an animation to the best of their abilities
• 20x "no we want this different" back-and-forths
• "done".

Heavy quotes around that last one, and no designer was ever involved.

Believe it - it happens! :)

Supa Spicy