Looking forward to Book Pro in Jet Black.
Rose gold /s
Starts at $199 (US) in small (10.20” x 12.75”)
Starts at $299 (US) in large (13” x 16.25”)
Where's your courage?
You must not own many design books.
I own plenty of design books and have never paid close to $200, let alone $300 for any of them.
Same here. This is similar to the Dieter Rams book and that was $60.
Didn't they make a thinner version? Or is that the next release?
Is this superior trolling from Apple ?
It's almost like an April Fools. Looks interesting, and definitely something to have on the office bookshelf.. But $200 - $300?
It's almost like a metaphor for their hardware.
“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period.
Not enough pages for pro users.
Mmm. Big product images in a book for an inexplicably expensive price. Nope.
It seems like something that would be better suited for consumption on a... iPad?
Price is generally on par with books of this kind.
(The real story is this was actually something they felt a need to make at a time when so much of their Mac line is suffering)
Go to any art/design book store and look at the top shelves
No headphone jack? Apple no longer make great stuff etc
I wonder if this is where they put the ESC key
(Wow, this comment thread is rough — so many shitty obvious jokes and cynicism)
If this book shows progress designs and prototypes, it would be pretty fascinating.
Tell me about it. I came here to read up on people's thoughts on the book only to be met with memes. The book is a commemorative showcase of 20 years of design and engineering. This is some people's life's work.
While I personally won't be buying it, I sure as hell would love to flip through it.
I do agree with both of you and I honestly want it. $300 is rough though, so it'll be a hard decision.
Can you blame people? This could have easily been a small site, but instead its an overpriced book. Camaaaaan
Absolutely. You should all be ashamed of yourselves.
Why shouldn't the Apple Design Team celebrate 20 years of world changing work with an hand made book made of expensive materials? Because you can't afford it?
It isn't an Apple product it's a vanity project.
The perfect way to reminisce on Apple’s golden years. lol
The navel-gazing continues
My thoughts exactly.
Jony Ive speaks on "Designed by Apple in California" Book: https://www.youtube.com/watch?v=IkskY9bL9Bk
It's Jony's way of getting his portfolio together, ready to move on
"Fingerprint sensor built into every single page."
Designed by Apple in California... assembled in China
If you have any money left over from your recent dongle splurge, buy this book for $300.
A book from a technology company...about their devices...
Are they just throwing darts at a board with bad ideas on them for decision making now? So silly.
I'll pick this up just because it will be highly collectible as I'd imagine it will only be published for X number of months.