This is expensive furniture ($950 for a chair). People have Ikea furniture and open offices for the cost savings. The description in the article of wanting to address that "problem" is completely misguided with what they're providing since it's not at all a fit for the aforementioned market.
Now hold on, you mean open space offices are cost savings measures not the panacea of collaboration and communication that'll keep on giving? It can't be!
We're going to fix your money problem. Why don't you give all of it to us ?
Perhaps she's good at what she does but that website doesn't give me much confidence. Looks like something from the early 2000s
There is literally nothing newsworthy about this. It's simply another high end interior design company started by someone who "loves beautiful things".
Not really sure how it's going to disrupt the boring furniture space or revitalise office working just because it's more expensive than Ikea.
The modern "startup" playbook:
- Target a space where every other company is boring and dull.
- Rework the idea to sound sexy enough to raise funding.
- Spend funding on nice-but-unprofitable things like a cutting-edge website and gorgeous photos to artificially make yourself look better than the competition.
- Keep spending your funding to build up your brand, profitability be damned.
- Get bought out by one of your pre-existing boring competitors.
- Acquiring company needs to get costs under control, in the process making startup just as boring and dull as them.
- See step 1.
The first thing that came to mind is "lipstick on a pig."
The solution to better, more interesting offices isn't having more and more expensive furniture but better interior design (which doesn't at all have to be expensive,) and architecture.
Offering a guy whose job is to to be a human photocopier a few nice micron pens and a moleskin is not going to fundamentally change his awful job.
First sentence: "In the age of open offices ..." I thought the article was going to be about how open offices suck and how finally someone is doing something to reverse this horrible trend. NOPE! Just some expensive furniture.
boring = poor. That's nice. By the way, some of the most talented & brilliant writers of our time used cinder blocks and plywood for book shelves, so go figure.
Bukowski said it best: http://www.poemhunter.com/poem/air-and-light-and-time-and-space/
it's like CB2 for nicknacks