You'll never guess what happened next ...
Like Mike Heitzke said; what happened next was an actually interesting article. So yeah, surprise surprise :]
Do have one comment about it; I wonder if they pursued OTHER ways to make people more interested in the results. For example, showing the results of the underlying calculations.
Just increasing the time seems like a cop-out.
- Show a paragraph explaining why this plan was chosen
- Show the savings they'd get
- Show the stats these savings are based on
- Show comparisons to other plans, and how they score lowers
Point is: I'm not sure the easy way out is always the right way.
Awful title for what ended up being an interesting article. Perception is reality, and the context associated with the actions is important to be mindful of.
TurboTax does this with a fake loader you can "skip" when they're "maximizing and confirming" your tax refund.
At first I thought 'nonsense' - I hate it when Facebook drags it's heels when I'm using it - but the article makes a good point about applying for a loans and mortgages. Context is important. With those it feels significant to do it 'properly' and not do instantaneously. Facebook though...just hurry up!
I don't think it's true in the case of Facebook, at least most of it. Loading 18,000 custom classes from a 141Mb binary probably has more to do with it than "perception of labor."
Ages ago now, but back in 2011 (were any of you born back then?? :P) there was an article about some research that was done around this idea of "labor illusion"—specifically discussing sites like Kayak where they can show you the results instantly, but people wouldn't trust the work unless they perceived some more effort was involved.
Says a lot about Facebook users
It is interesting that the "normal" world cannot adopt to the fast paced "digital" world. What i think about this that the outcome of animations and screen transition supports this theory. Sometimes we make decisions to cloud updates process to let the animation run a bit longer to show that the process is still runing while it is already finished. So that the user got time to understand what is happening.
But I didn't recognize that is also an issue about the feeling what happens to your data and that it is a privacy issue in th emind of the user. This ist UX on a really interesting level and very sophisticated. But I think this will change if the snapchat kids are going to use applications on their worklaces in 5 - 8 years.