How We Lost 47% of Our Users After a Redesign (icons8.com)
over 7 years ago from Uliana Tikhova, Content strategist
over 7 years ago from Uliana Tikhova, Content strategist
I saw the title and immediately assumed this would be about Pttrns.
[Short story]: Whenever I visit pttrns (adblock enabled), I get a gif of a guy waving at me, I wave back & close the tab. [End of story]
You can just block their blocker.Just add this URL http://pttrns.com/assets/vendor/js/blockadblock-3.2.1.js
If a site I got value from were in a position that they needed to stop users using Adblock, I would simply disable my ad blocker on their site. I'd never be that much of a dick to block a blocker.
I guess you must like the .gif a lot if you're coming to the site often like your comment implies.
Never heard of pttrns, went there, had my Ublock activated, saw the waving guy, did the same thing he did, and [x]'d out. Foh. I would assume their bounce rate is fairly high.
I'm here to tell you that assumed wrong.
Great article.... This is a very common problem when re-designs are implemented. They look like watered down versions of a previous/existent design.
Some designers think that obscuring information under subtle patterns is something good. They may think there's a badge of honor in achieving simplicity with their intuition... But this is a terrible thing to do. Cutting out information should only happen if there's a deficit in real estate, screen balance or because the cognitive load is too high...
That means that as designers we should try to include all the possible information and then cut out from there. Working top down until a balanced and concise design is achieved and not the other way around.
Well said.
I am guilty on this for smaller projects. I started to force myself doing content outlines for each of the pages. Whats the goal, talking points, and actions... ect ect
Thank you for sharing!
That „loss" could just as easily be caused by text change, not a different design.
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