Ask DN: What are the benefits of prototyping?

over 7 years ago from , Designer

Hi all,

I'm presenting next week at UAL Futures about prototyping as part of the presentation I wanted to get some quotes from the community in answer to the question:

"What are the benefits of prototyping?"

I could have easily just Googled for something and lifted some big name designers and their quotes but wanted to crowd source these instead.

Any help, much appreciated. Please leave your answer to the question with your name, title and company you work for and I'll pick my favourites and add them to the deck. Will share the deck around after the presentation.

Thanks Mark


  • Anna NiessAnna Niess, over 7 years ago (edited over 7 years ago )

    Prototyping improved my life in ways I never thought possible. Prototyping made me stronger and healthier than ever before. Prototyping saved me from a life of sin. Prototyping is how I met my wife. Prototyping: It's whats for dinner.

    Anna Niess. Product Design, Tumblr

    27 points
  • Christian Sinding-Larsen, over 7 years ago (edited over 7 years ago )

    As you wouldn't let a new pilot take off without hours spent in a simulator, you shouldn't let your product process take off without a prototype.

    Christian Sinding-Larsen, UX Designer, Isobar

    7 points
  • Tobin HarrisTobin Harris, over 7 years ago

    We use prototypes for storytelling. For explaining app ideas to stakeholders. People have a nicer time when they are presented with a realistic model of an idea. They can use their thinking time to evaluate what you're showing them, rather than trying to make sense of it.

    Tobin Harris. CEO. Pocketworks Mobile Studios

    5 points
    • Mark Jenkins, over 7 years ago

      "They can use their thinking time to evaluate what you're showing them, rather than trying to make sense of it"

      Really like that Tobin, thanks for your response

      1 point
  • Chris CChris C, over 7 years ago

    Nothing will ever elicit better feedback than prototypes – static mockups can't deliver an accurate enough experience of a product for users so that you can get the kind of insights you need to iterate to an optimal design.

    4 points
  • Sam Atmore, over 7 years ago

    Prototyping bridges the gap between design & development!

    3 points
  • Maxime CescauMaxime Cescau, over 7 years ago

    Just watched a great Google SPAN talk about this: https://www.youtube.com/watch?time_continue=1541&v=zhqc6VGurP8

    3 points
  • Austin PriceAustin Price, over 7 years ago

    Building a product without prototyping is like starting construction on a building without a blueprint. When you prototype, you give everyone on the team a solid understanding of how it's going to work so everyone can execute the project like it's supposed to be executed. Not to mention, you find the flaws in your design before hours of development are spent on them.

    2 points
  • Alfred BeckmanAlfred Beckman, over 7 years ago

    It's one of the quickest way to kill a bad idea. Spend a day or two to make a rough prototype (no polish and shit) and present it to one or a few customers. See why it fails and if it's not a basket case - improve and repeat.

    You're not done until the customers are throwing money at you.

    2 points
  • Matt WalkerMatt Walker, over 7 years ago (edited over 7 years ago )

    Prototyping has allowed us to quickly iterate on ideas, research user behavior, conduct usability testing, validate (or invalidate) assumptions before dedicating a lot of man hours to building something.

    It saves money, time, and helps bring clarity.

    2 points
  • Riho KrollRiho Kroll, over 7 years ago

    Prototypes are the quickest and cheapest way to fail, and learn

    1 point
  • Nelson TarucNelson Taruc, over 7 years ago (edited over 7 years ago )

    Prototypes save businesses and development teams time and money by allowing designers to test interaction hypotheses before they go into development. It validates good ideas and exposes poor ideas.

    In addition, in the context of a prototype being used to get buy-in from key stakeholders, a well-crafted one can generate excitement and act as a catalyst for action compared to a presentation of static screens.

    A boring and obvious response, but I wanted to highlight the financial benefits of prototyping. Best of luck with your research!

    1 point
  • Phil RauPhil Rau, over 7 years ago

    Prototyping allows us to tell a cogent story to a group of people with various levels of engagement with a certain project. Nothing explains how something will work like seeing it work.

    1 point