Sounds like a nightmare.

In the end, the team realized it didn't make sense for a company doing business in 65 countries to have its look defined by a single 40-year-old white guy in San Francisco.

Amen.

Instead of posting a crappy Verge article about it, why not link to the in-depth Wired piece that actually explains the process they went through? http://www.wired.com/2016/02/the-inside-story-behind-ubers-colorful-redesign/

first of all... its NOT their 'Logo'. It's the App icon. Still a part of branding? Absolutely. Is it Uber's Logo? Nope. Let's get it right.

The best thing about having someone that executive invested in the logo/brand is that there is a exponentially greater chance they will stick by it and support it - with the greater knowledge that we don't have of where the brand will be going in the future.