29 comments
Jim Silverman, 7 years ago
+1. no one actually enjoys kale.
Sander Visser, 7 years ago
Except for us Dutch people --> https://en.wikipedia.org/wiki/Stamppot
Justin Mezzell, 7 years ago
Ok, now I'm kale-curious again.
Pasquale D'Silva, 7 years ago
Yeah, I could get down with that.
Nicolas Prieto, 7 years ago
Never ate it fried with garlic and pasta? You're missing a lot.
Pasquale D'Silva, 7 years ago
Not seeing the brief doesn't make something immune from criticism. Criticism is cheap to produce, and it's healthy.
Justin Mezzell, 7 years ago
Totally agree. I think it's less about criticism and more about lobbing verbal hand grenades that aren't constructively adding to the conversation or offering any valuable critique. A type designer is well versed on what good type looks like--and that kind of input is fantastic.
To me, it's more about the unsolicited "here, I made you something better" sort of gut reactions that take none of the constraints in mind. Of course we're going to like what we can art direct better.
Daryl Ginn, 7 years ago
Get out of here with your logic, this is DN.
Seth Richardson, 7 years ago
Thank you. This was a great reply.
Duke Cavinski, 7 years ago
That said, people appeared to be literally offended by the Uber branding. That is worthy of criticism as well.
John Flynn, 7 years ago
Not everything that's cheap to produce is healthy or good for you, lazy criticism included.
Pasquale D'Silva, 7 years ago (edited 7 years ago )
Not everything cheap is bad. Not everything lazy is bad. Critics are doing FREE WORK.
It's also INCREDIBLY easy to filter out poor criticism.
Jens Lukowski, 7 years ago
I like how Oliver Reichenstein puts it: embrace negativity. Source: https://vimeo.com/102343006 (a talk about Information Entropy)
Jonathan Shariat, 7 years ago (edited 7 years ago )
Agreed. If you are a customer and care about the brand, you are entitled to your opinion of it.
That opinion might change too. Over time a logo might grow on you again. Logos are containers for brands. When a logo changes in a dramatic way it looses what it had and starts fresh.
What hes reacting to, and we should stay away from is declaring it "bad" or "good". You can say you don't like it and why, but we should avoid declaring it a failure right off the bat.
Its just like any design critique. We should approach offering our thoughts in meaningful ways whenever possible. In the least it will keep us fit for our real critiques at work.
Weston Vierregger, 7 years ago
Most of the Uber criticism amounts to "he isn't a designer!" -- How is that healthy?
Pasquale D'Silva, 7 years ago
MOST? You mean, the most you've seen in the design industry on twitter/medium/designer news?
Pretty small slice of the pie don't you think?
Ian Goode, 7 years ago
The author wasn't talking about criticism so much as the knee-jerk "verbal hand grenades" as Justin Mezzell put it.
People are entitled to their opinion, of course, and criticism can be healthy, of course, but unfortunately a lot of people have problems when it comes to the way they express their opinion. I think that's what the author is referring to. At the end of the day, as a designer you have to be able to take critique, but you absolutely should not have to take rudeness along with it.
Pasquale D'Silva, 7 years ago (edited 7 years ago )
Eh, that disclaimer was recently tacked on at the end of the article, probably after this DN thread came to be. Critique or "verbal hand grenades" were not part of the essay. The author wrote a weak piece of satire, pussyfooting around the real issues.
"but you absolutely should not have to take rudeness along with it."
- Yeah, so don't take it. Divorcing yourself from emotion is the ultimate response. Take the value that's wrapped inside the critique missile and do something good with it. If a LOT of people are responding negatively about a piece of work, there's a reason... your job as a designer is to distill it.
Getting your soiled underwear in a knot over it doesn't do shit.
Justin Mezzell, 7 years ago
Thank you for your open, honest critique of my work, Pasquale. Always a pleasure!
Pasquale D'Silva, 7 years ago
You're welcome Justin.
Feel free to take my opinion and make use of it, or discard it if you like. Don't even worry about cutting me some shares if your company IPOs for dozens to billions of dollars. This one was on the house.
✌
Justin Mezzell, 7 years ago
Haha, well played.
Christian Behrens, 7 years ago
1 thing you can do if you're a designer and you can't handle criticism:
- Get another job.
Seth Richardson, 7 years ago
So true.
Justin Mezzell, 7 years ago
Absolutely. And 1 thing we can all strive to do is give better, more thoughtful feedback and critique. Keeping in mind the constraints and communicative goals of the work. :)
Mike Heitzke, 7 years ago
Did you mean open Bridge for real? Or by accident like usual?
Justin Mezzell, 7 years ago
I mean, it's never too late to try something new?
Fabianne Rico, 7 years ago It's a radical change, and we're talking about it. Not bad, Uber
Aleksander Gorchakov, 7 years ago
+1 no matter what
Kushtrim Xhaferi, 7 years ago
funny read i can agree with.
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