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Uber Brand Experience (brand.uber.com)
over 7 years ago from Jeff Shin
13 comments
Jeff Shin, over 7 years ago
My knee jerk reaction: less 'cool edgy future technology', more mature, approachable, and trustworthy. Reminds me a lot of Airbnb's rebrand.
Ray Sensebach, over 7 years ago
Couldn't agree more, it presents as a very mature and intricate brand. Wonderfully executed – and that illustration work is fantastic.
Ty Magnin, over 7 years ago agree it's most trustworthy, but swapping out the luxurious black with a white cheapens the brand a bit IMO
Mario Montoya, over 7 years ago
Perfect time to bring this back up: https://medium.com/the-wtf-economy/not-cool-uber-194198bed715#.c4k0zxyif
Jonathan Kelley, over 7 years ago
^ This should be above a few colour changes.
John P, over 7 years ago
I believe this is what people in the valley call "disruption"
Joel Marchand, over 7 years ago
The brand looks great and works well. I only wish the "people first" talk was more than a branding move.
Zak Erving, over 7 years ago
Did anyone else feel like the video was supposed to go somewhere, or did I miss something?
Igor Stumberger, over 7 years ago
Clicked on the car illustration and was like:
Didn't expect that :)
Tim Hartwick, over 7 years ago
I guess they're A/B testing their colors? I'm getting a nicer teal while my coworkers are getting a brighter green. Anybody else seeing this?
Tony Jones, over 7 years ago (edited over 7 years ago ) If you view their 'scripts.js' file, they generate a random color palette(jQuery) when users come to the page. The full palette is: orange, amber, indigo, turquoise, navy, teal, and lime. There may be more. You'd have to look at their colors.css file.
James McGill, over 7 years ago (edited over 7 years ago ) Awesome transitions. Doesn't feel forced or overdone, and that easing is killer.
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