It's more polished. Still not as iconic, but I'll take it. People might be surprised, but if you ever used Siri to search for something, you're using Bing.
Xbox uses Bing too, as does Facebook places (at least last time I checked).
Transforming into Google Drive logo in 3..2...
I think that they're just trying to connect it to the rest of their brand a bit better. Trying to match:
The bug feels more solid (I don't think anyone really saw a bird in the last iteration - not their typical user base for sure). The type used though feels off to me.
You would think they could use some of the harder angles of the bug in the type itself, to help make it feel a bit more cohesive.
I'm also not a fan of them capitalizing the "b". Because the type has no real "life/character", it kind of comes off as a "Google capped the G, so we should cap the B" kind of decision.
Someone at Microsoft really likes Brazilian Jiu-Jitsu.
Edit: fixed image link
this is a bit of a stretch, dontchathink?
Perhaps, but I see that logo everyday on my Gi around my dojo so it jumped out at me as being familiar in a slight way, apparently.
Yes, Bing & Microsoft are resented in the tech/design world, but this logo far from "Eww".
That's your opinion.
Could you then be more constructive as to why this logo sucks?
I'd rather hear your opinion as to why you think this is a good logo?
The capitalized "Bing" brings in more consistency with the rest of Microsoft's products which are all capitalized. Although I personally don't like that particular shade, the green has slightly better contrast than the yellow. The connected stem on the left feels nicer to me than the previous iteration where it was disconnected. The resulting simplified glyph also scales much better at smaller sizes.
I definitely think this iteration is much better than the previous, but as for thoughts on whether the logo is good, I have no opinions regarding that. I have little experience with logo design and can't judge how effective logos are on that premise.
Regardless on whether I think it's a good logo or not has nothing to do with the grandparent commenter who brings no value to this thread. I merely believe that if one would show a reaction to a logo that is disgust, they should be able to back up their stance with valid points.
I'd really prefer that we'd judge designs based on what it is rather than the company that made it.
That was my first thought when I saw it. If you can't deal with the fact I didn't publicly share my reasoning, then move along.
Does anybody actually use Bing?
If you use Siri, you are using Bing. If you use Cortana, you use Bing. If you have Windows 10, Xbox, or WP you are using Bing too. 200+ million people use bing only on windows/microsoft ecosystem... and 20% of the US market uses bing too.
Does anybody actually use Siri?
If you can't beat Google... just copy em and hope that works.
Poor Bing. Looks like the lovechild of Google Drive and the London 2012 Olympics logo. :(
Still the old one on bing.com
I noticed that too. It seems like the logo has made its rounds to online publications but hasn't yet been put up live by Microsoft.