Fitbit has a (slightly) new logo — A critique (your comment welcome too) (medium.com)
over 7 years ago from Mark Bult, Senior creative who's been doing this too long
over 7 years ago from Mark Bult, Senior creative who's been doing this too long
Looks way better to be honest. More defined and confident with the slight change in thickness.
Agreed. I actually really like it at the small size. The icon as a whole looks muddier in the old version - only the arrow's clear.
A bit more than (slightly) new I would say.
I still think the typeface could be improved, but the mark is a massive improvement.
I think it's better across the board... especially in regards to legibility in smaller sized iterations. I also like how the "bug" is single-color now, which will be easier to put on smallish devices of all colors/textures, etc. This seems to have been a result of maybe finding their old design too busy and illegible on the new watches they just announced.
Wow so insightful!
I like it. Works a lot better in small sizes too.
Nice evolution; the old version with the subtle arrow felt like it was telling me to go somewhere. The new mark evokes progress.
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