We've been staring at this site for quite some time. Awesome stuff, Jonnie, and thanks for sharing some of that process with the community! Interesting to see under the sheets on this one.

(See what I did there...)

If I hadn't read the article, I wouldn't have known the effects were even there. It's barely noticeable when you use a scroll wheel mouse vs a smooth trackpad, which is unfortunately because the effect is awesome.

this is one of the best site designs I've seen in years. thanks for sharing your thought process!

Holy moly, that's impressive.

Performance suffers a bit (but most likely because I left the site up for a while and have a gazillion tabs). More importantly... I left the site up for a while because I couldn't stop interacting with it. Lovely site. For such a... mundane product category, amazing amount of effort and care. And really appreciate the write-up!

I can tell a lot of effort went into this. Really clean and intuitive design. Great job.

wow, i didn't even realize that much went into the animation. with a scroll wheel mouse, it's barely noticeable. :/

edit: i might just have a really janky mouse wheel?