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Pentagram’s Emily Oberman brands Snoop Dogg’s new line of weed products (itsnicethat.com)
over 7 years ago from Manik Rathee, Eng Manager @ Google
over 7 years ago from Manik Rathee, Eng Manager @ Google
It feels too Martha Stewarty for me.
I'm glad there's a weed bar called, "OOOOWEEEE".
Its pretty interesting that the identity seems to be leaning in a more "feminine" direction considering the stereotypes that come to mind with the Snoop/stoner market. I like it as a change up from both the crunchy vibe to which the article alluded and the opposing luxury feel that a lot of the newer products in the market are going after.
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