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Bud Light Gets a Bold New Look (newsroom.anheuser-busch.com)
almost 8 years ago from ChrisArchitec t, webdev, ops & solver of things
12 comments
Clarence Johnson, almost 8 years ago
I love how they incorporated that classic design into the new one. Looks really really good. It almost makes the drink seem appetizing.
Viktor T, almost 8 years ago
How cool is this! http://thecoolspot.gov/
Accidentally ended up there after initially failing the age verification.
ChrisArchitec t, almost 8 years ago ha, that's not bad really -- better than throwing you out to disney.com or something like some other certain errr...websites
Riho Kroll, almost 8 years ago
I almost forgot how bad age verification pages are. This one in particular is especially bad on mobile.
Eduardo Nunes, almost 8 years ago
Absolutely. This one is also buggy as hell — if you submit from the keyboard instead of clicking the link, it fails the verification regardless of what you wrote in. Took me like 3 attempts to get it right...
Account deleted almost 8 years ago Seems like a really smart business move, angling to pull back those customers that gravitate towards a contemporary design sensibility that the craft industry has been bringing hard the past few years.
The big question is: Will it stick? It wouldn't be the first time a distinct brand update is pushed out only to be pulled off the shelves after sales dip after launch and someone in the corporate office pulls the plug.
More info and a nice timeline slideshow: http://adage.com/article/cmo-strategy/a-bud-light-s-design/301839/
Moeed Mohammad, almost 8 years ago
Right, the look was the problem ...
Dan DiGangi, almost 8 years ago
It's a good thing the can looks good because their website is horrific.
ChrisArchitec t, almost 8 years ago hey it kinda looks like......DN!
haha
Eric H., almost 8 years ago
Reminds me of when 'ice filtered' was a thing.
Alec Lomas, almost 8 years ago
This is actually... good. Reminds me of the new Progresso stuff (blue on blue + bold type, I understand it's not the strongest connection)
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