Okay, the design itself is clever (very smooth and well illustrated, too).

The real win here is the idea. Using a quiz-app to figure out how much one values spare time, and then using that to sell services to save time?

A simple and well done campaign.

A smart way to use conversational design and distance the user from the idea that they are taking a quiz in the first place.

And from an interaction perspective, the fact that each question is a different activity makes it difficult to rate or compare the answer from one question to the next--that's a feature, not a bug. If you had a simple form, you'd be tempted to make some kind of comparison between the answers, whereas here you approach each question afresh because you have to answer it in a unique way.

"Share on Facebook to win a carpenter" ..wat