OXO redesign (oxo.com)

over 7 years ago from , Designer at Made by Many


  • Cody SanfilippoCody Sanfilippo, over 7 years ago

    This is ecommerce done right. I knew how to navigate the website instantly, and the pages still look beautiful. Too often I'll see a redesign that features beautiful product shots and a stunning design, but I have no clue how to navigate the site at all.

    That isn't the case here. Well done.

    2 points
  • Chris De La FuenteChris De La Fuente, over 7 years ago

    They totally killed it. So simple and elegant with the pops of blue. The category menu makes a lot of sense and the photos are a nice size, OXO is always doing insanely great stuff.

    1 point
  • Sarah Negugogor, over 7 years ago

    I think they've gone a bit too far in the flat direction. Their form fields are formatted exactly the same as their buttons.

    1 point
  • Sabih MirSabih Mir, over 7 years ago

    Nice, was this internal or by an agency?

    1 point
  • Hamish TaplinHamish Taplin, over 7 years ago

    Looks nice but the 'products' dropdown menu is problematic. If you move the cursor diagonally from a category (eg 'Beverage') to a sub-category on the right you trigger any categories the cursor passes through. The problem is compounded by the lack of hover states so I had no idea what was going on at first. To navigate successfully, you have to carefully move the cursor horizontally and then to your second option.

    0 points
  • Michael AleoMichael Aleo, over 7 years ago (edited over 7 years ago )

    Super well done. Loving the photography, type, and grid.

    Some interesting Sketch metadata I don't recognize in the code:


    0 points
  • Philip LesterPhilip Lester, over 7 years ago


    0 points