This is ecommerce done right. I knew how to navigate the website instantly, and the pages still look beautiful. Too often I'll see a redesign that features beautiful product shots and a stunning design, but I have no clue how to navigate the site at all.

That isn't the case here. Well done.

They totally killed it. So simple and elegant with the pops of blue. The category menu makes a lot of sense and the photos are a nice size, OXO is always doing insanely great stuff.

I think they've gone a bit too far in the flat direction. Their form fields are formatted exactly the same as their buttons.

Nice, was this internal or by an agency?

Looks nice but the 'products' dropdown menu is problematic. If you move the cursor diagonally from a category (eg 'Beverage') to a sub-category on the right you trigger any categories the cursor passes through. The problem is compounded by the lack of hover states so I had no idea what was going on at first. To navigate successfully, you have to carefully move the cursor horizontally and then to your second option.

Super well done. Loving the photography, type, and grid.

Some interesting Sketch metadata I don't recognize in the code:

https://www.dropbox.com/s/kman96irdowugrv/Screenshot%202015-10-04%2009.47.43.png?dl=0

Gorgeous.