Sometimes I love the copy on their site. Sometimes it's really rough.

The good:

Header: "Actually helpful notifications." Like most timeless copy, this is about the user. The subject of this sentence is implied--it's about helping you the user. Good positioning too--takes on other smart watches without naming them.

Header: "Days of power, minutes to charge." This is a simple, punchy phrase that uses parallel structure and contrast to drive home a key differentiator. Memorably crafted phrase that will be easy for Pebble boosters to repeat to their friends. Well played.

The bad:

Header: "Make it yours." Unlike the other headers, this one doesn't contain a promise. Since one way of describing a brand is a promise made and a promise kept, this header being phrased as a command is a waste of space. A better rewrite is "Thousands of ways to make it yours." It's longer, but as a copywriter your job is to make something as simple as it can be, and no simpler. The body copy under this section is a mess too.

The ugly:

Body copy: "So light and thin, it’s pretty easy to mistake Pebble Time Round for any other watch." The point they are trying to make here is really important--that Pebble isn't tacky and looks like a timeless design rather than a bulky smartwatch. The copy ends up making the watch sound replaceable and bland. If the Time Round is actually easy to mistake for any other watch, why the hell would I get one? This needs to be reworked, and fast.

Other notes:

-There is no promise or copy at the top of the site! Nobody tells me what the hell the product is, that it is new, or why I should care. A MAJOR LOST OPPORTUNITY ZOMG.

-Not a huge fan of the product shots at the top of the page. The four rotate watches don't feel like they are rotated at consistent angles, so it ends up looking sloppy.

-The video on the site is really splashy, but the founder is simply too uncomfortable on camera to use this much footage of him. He either needs a lot of coaching, or they should explore approaches that minimize his time on screen.

-This is a small one, but the favicon they use for the site is a square pebble watch. The brand, now that it supports multiple products--including this one, which is a circle--should use a different favicon and branding that defines what it is to be a "Pebbler", whichever device is your style.

Edit: formatting

.case {

// fixing this ugly border around the actual clockface

padding: $current-padding / 4;

}

I would love to see more details of the interface thou - was it tailored for the rounded screen?

I would've been okay with a weightier watch for more days of battery life but the design is super nice...

It's crazy how the new sets of round smart watches look more futuristic than the Apple Watch, makes it look positively dated.

What can the watch DO? I can't find a single page on the website dedicated to showing off the OS. Honestly it seems they don't have it figured out yet.

Why not just take a photo of the watch?