We bought them very recently at Match. I'm interested to read this.
We've definitely all taken a look at it (POF's signup, I mean) and been baffled that anyone signs up at all. Every now and then the creator comes up with some new question and adds it and makes it mandatory. Some wonder if maybe the absurd sign up is actually making people trust the product more - because the other people using it must be very invested in finding a match - or something to that effect.
After reading it - I mean this all seems like really obviously good advice. I would probably suggest these things myself if anyone here cared what designers had to say! Anways, I passed it along in an email to the CEO of Match
Just an FYI, Plenty of Fish has very skilled A/B testers. They host A/B testing talks in my city. I would be very surprised if they have not tested the hell out of their signup page already.
Likely you are seeing what you're seeing because they've quantified that it returns the highest conversions.
Interesting - good to know. An executive said they talked with the POF founder and asked if he ever considered conversion optimization, and that the guy responded kind of arrogantly that he didn't need to because they're already doing so well. So it was my impression that they were just kind of doing whatever and it was working so they never bothered to question it.