I didn't like the Google New Logo. Anybody else?

6 years ago from , Freelance Web Designer

Yes. not because the New Logo is bad. Because there's an emotional attachment with the old logo. And this is the first time Google Changes it drastically.

They could easily transform step by step as they doing till now. But Suddenly moving to Alphabet and Changing the logo drastically....

I'm now praying this is just a Google Doodle, and everything will be back when I wake up tomorrow.


  • Andrew-David JahchanAndrew-David Jahchan, 6 years ago

    I don't think that's a valid reason for not liking it, sorry. A lot of people are afraid of change, I see people whining every time something changes on Facebook, and there's never a real reason for it other than "something changed! Oh no!"

    If you had some actual constructive criticism or some real valid points regarding the new logo's flaws, then sure, okay. But as it stands, I think you have no real reason to dislike it and you have to work on how you handle change, especially if you're a designer.

    As for your question: I don't think the new logo is perfect, but I do like the change, especially the choice of going with a sans-serif word mark. It's refreshing.

    20 points
    • Eric FilkinsEric Filkins, 6 years ago

      Genuinely curious, if it were up to you, what would you have done to make the logo better?

      1 point
  • Robin RaszkaRobin Raszka, 6 years ago

    Nobody cares about your or anyone else's emotional attachments to the old logo. The redesign was long overdue and works well with Google's vision.

    11 points
  • Rich ArnoldRich Arnold, 6 years ago

    It's a new logo so odds are most people don't like it for no reason at all.

    6 points
  • evan kosowski, 6 years ago

    It's beautiful, about time if you ask me.

    6 points
  • Corin EdwardsCorin Edwards, 6 years ago

    how (or why) would you transform step by step from a serif to a sans serif?

    3 points
    • Laurens SpangenbergLaurens Spangenberg, 6 years ago

      How could Google transition between several different logos in the first place? I'd figure it'd already be a pain to make any logo change because it requires changing it on all of their services, software, internal signage, etc.

      0 points
  • Julian LloydJulian Lloyd, 6 years ago


    2 points
  • Georgi Georgiev, 6 years ago

    A turning point in a company's history has to come with rebranding. Otherwise the message won't be as strong. The emotional attachment will fade away with time I am sure. I will miss the logo as well.

    1 point
  • Todd FTodd F, 6 years ago

    I would say it's on-brand for Google (which is not necessarily a compliment)

    1 point
  • Kat ☺, 6 years ago

    Nope, I like it. Clean, simple, fresh, clever, versatile.

    1 point
    • Beth RBeth R, 6 years ago

      Just out of curiosity, what makes it clever?

      0 points
      • Kat ☺, 6 years ago

        It retains their personality, history and recognisability whilst still being modernised and refreshed. More importantly, it is friendly and approachable and that part of the strategy. It's very easy to be a large tech behemoth like Google to come across as overpowering and distant. Google is owning the tech world, whilst still seeming like your buddy.

        0 points
  • Bevan StephensBevan Stephens, 6 years ago

    This is a well known affect of every re-design ever.

    Some people (a lot of people) don't like change.

    It always takes time for some people to come round to new things, no matter how good or bad the new design has been implemented.

    0 points
  • Jonathan YapJonathan Yap, 6 years ago

    I think you can apply this statement to any sort of brand and change. Sometimes, this is the beauty of design, when you create an identity so powerful, people grew attached to it. It defies logic as it plays on the side of human emotion. Just like how you grew to like your home and you are comfortable with it. The thought of moving away from it or drastically rebuild a section of it with bring in uneasiness or even fear.

    These kind of changes usually herald in an age of change and a new sense of direction. There will be tons of people who will say don't break it if it isn't broken, but I think sometimes we have to detach from our basic instinct of comfort and break out to new ground. That's what I think is happening with Google and Alphabet. I think they still have something to pull out of the hat.

    If you are criticising as a designer then Andrew mention good points. It's ok not to like it as an individual. :)

    0 points
  • Ryan Hicks, 6 years ago

    Sounds like you really need to read Who moved my cheese

    0 points
  • ミンニシオ 。ミンニシオ 。, 6 years ago

    The new Google logo is disgusting.

    0 points