Nice post Asher! I went to a Design+Venture meetup/panel last night with @kowitz, @dburka, @stephpalmeri, @vas, @blumenfeld, moderated by @scottbelsky and hosted by @InVisionApp and @eventbrite. One of the big takeaways for me was we will soon be designing for the post-app/AI world.
I want to live in that world - where my AI seamlessly taps into the APIs that brands/services provide. We are on our way right? Uber leverages APIs and provides an interface to provide an experience for me where and when I need it.
I don't think I want or need to see the brand anymore though. I want the experiences, the content, the relevant notifications, the power. I want to design for that world... where the brand fades, even the technology fades, and the experience improves so much that it really is indistinguishable from magic.