You know what, I think it works here. The sensitivity of the interaction feels just right for me both with touch and mouse.
Yeah the scroll doesn't work at all in firefox...
Exactly, scroll is the more intuitive and natural action, forcing it is too much irritating to me
Tell me about it :(
I'm assuming, Atleast the scroll working for you. In mozilla. The Scroll on Mouse is Dead :(
It feels like they think their logo mark is ubiquitous to the point of hiding the actual name of their company on the website itself. Sure it's in the page title but "Fantasy" is such a generic word and the page title gets hidden if you do something like pin the site in a tab. The journey to even figure out what the company does is tenuous, from the vague, open-ended headlines like "Is this the future of Online Healthcare?" (related: https://en.wikipedia.org/wiki/Betteridge%27s_law_of_headlines) to the strangely right-aligned hamburger menu and super-low information density.
I'm sorry to say that they seem to be embracing some of the worst trends in modern design for their site. Looking at this site would make me cautious about working with them on a design project.
Same feeling. And interesting, because the previous version totally overdid it (in my opinion). Maybe with the next relaunch they swing right in :)
Disclaimer: I used to work there, so I might be biased.
Just asked one of the guys at Fantasy about the logo thing. They are working on a custom logotype, but it's not ready yet so they didn't add it.
Agree about not a lack of explanation what the company is, but that's been rampant in the agency world for many years. From Huge, to North Kingdom, Wieden and Kennedy to AKQA, the all lead with a huge marquee for their latest big client project, to the point where you might think you're on that client's site. I always found it curious, but doesn't seem to be a big issue.
Agency sites always walk the fine line between showing off their design/dev abilities in some flashy way, and clearly communicating who they are and what they have to offer. I find it super interesting to see how this balance is handled across agencies. But from what I've seen, the success of an agency is not really related to the execution of their site, just look at the beauty that is ogilvy.com with it's decade-old scrolling Flash headlines.
My favorite part is the fact that two of their four headlines start with "Is this the future of."
They have been teasing a redesign for about 3 yrs now. I'd like to see all the revisions that got them to this. Sure, it's subtle and clean, which I appreciate, but worth the 3 yrs wait? I don't know... It gives me the feeling of a well designed WP Theme. Maybe the hype train got the best of them.
While these guys managed to pivot away from the flash craze much more seamlessly than other agencies like 2advanced (which, are they dead now?), I think they are struggling to find their place these days. They now seem to be just another digital agency. How is their offering different from all the others? Well, as evidenced by the generic looking site, it isn't.
The "work" pages are just... large graphics? With seemingly very few, if any, shots of actual work?
Been waiting so long for their new site. Feels very fast, not sure how I feel about the scrolling though.
I agree the scrolling doesn't feel nature and seems out of place imo. Overall site design and UI is amazing.
yeah this is far more enjoying http://fantasy.co/legacy/fi-icons/
Thanks for sharing, much better in my opinion.
Well this is disappointing. Remember the kinds of things they built their reputation on? Like http://www.f-i.com/google/ramayana/ ?
Seriously, compare their new site's page for their Nickelodeon project: http://fantasy.co/work/nickelodeon to their old site's page it: http://www.f-i.com/nickelodeon/kids-choice-awards/ They've already had that infinitely better case study for years.
They took great content and threw it in the trash, so they could replace it with content that ACTUALLY IS trash.
The number of different animations to bring elements onto the page gets a little disorienting for me. It feels natural when you're staying in one section for long enough, but when I was just trying to get a sense for the overall contents of the site it was definitely a distraction.
As a side note, I'm getting flashed a black screen every time I scroll on the home page.
In mozilla. The Scroll on Mouse is Dead
I'm actually disappointed with their site, I was always was a fan of their stuff since the flash days but I think as company who was in the forefront when it came to digital design they have lost their touch.
I seem to remember their project pages being way more creative and filled with custom graphics. This just seems to be a couple of unique graphics on a standard page http://fantasy.co/work/nickelodeon
I have been really excited for this re-design for literally years but I have to say...I have very underwhelmed. There is nothing wrong with this but it feels...generic, at least for Fi.