Ask DN: How does a design convey premium positioning?
over 7 years ago from Todd Sieling, Cofounder & UX Designer at Denim & Steel
I've been thinking about this lately both in terms of our client work, and in how the more expensive versions of the Apple Watch are marketed: how does a design signal to audiences seeking premium, more expensive products?
There's variation across specific industries, of course, but in general, what do you think are universal signifiers of high-end products?
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