I feel this is a huge upgrade of their brand. The old logo was always a bit odd and the Tech part felt dated. Good call by the Logi people.

Can't unsee that from the new logo.

I feel like the brand video needs an epilepsy warning

What's that? You guys thought you'd beat Catalin to the draw on this post to DN? A common mistake, don't feel bad.

Catalin, I see you've still got it.

Reminds a lot of the Lenovo rebrand. Geometric sans serifs and bright colours are in you guys.

Good for them! I designed their website years ago, and even then the, "So… how about that logo…" was a discussion we tried to force.

Sorry but no! recognition value: 0 Everyone must learn the logo again. Why did you delete the figurative mark?

Much better logo.

but.. holy shit on a bun. That is some PAINFUL video editing.

Yeesh, that video gives me a headache.

Nice flat branding with a few cool applications though, I dig it.

But how the heck do you pronounce it!?

What about that brand video? Wow.

i for one am glad to see they've ditched the hideous monstrosity they've clung to for 30 years. i am not, however, thrilled with what it's been replaced by, as the type is not particularly distinct and the smile under the g is derivative.

Love the new logo, reminds me of http://www.meetup.com/gluglondon/

Yeah this is amazing. really great work.

Im indifferent over the logo itself, it's everything else that I'm loving about it. It's giving Logitech such a vibrant, loud and colourful voice which is a breath of fresh air in a market that is somewhat lacking in those departments.

That's how you rebrand.

Very interesting. I like the updated logo, I think it will definitely help their brand. That video though...it's a little bit Microsoft vs Apple iPod ads. It's not bad, but it just lacks their own personality, instead doing the 'rainbow' approach that seems to be across a lot of items these days.

Hello.

Awesome. and BROWN!? The typeface is to die for.