Ask DN: Client wants a full-screen background for their data-driven analytics SaaS. How can I steer them away from this?

over 6 years ago from

Data-driven product... Think Google Analytics. They're convinced that they need background panning like HotelTonight's home page (http://hoteltonight.com) or Uber's (http://uber.com)

Not to mention, they want it moving like http://tympanus.net/Tutorials/CSS3FullscreenSlideshow/index.html

"Our customers want that"

Unless their customers know something that 99.9999% of the analytics companies don't... I can't even.

I am not a "yes man" I am a consultant - a coach that whose best interest is aligned with his clients. I can no longer politely tell them that they are completely nuts for wanting something like that on a product that's driven by data.

(I feel better now after venting)

I don't have the credentials of a designer so I can't back up their ridiculous request with a bunch of case studies like I could if this was a back-end change.

Can anyone help me set them straight?


  • Wentin ZWentin Z, over 6 years ago

    need more data on where this come from. I assume they want it for their landing page, which sometimes this request can be validated with a clear image to send to their customer. Data driven could still be (or must be) consumer faced. If they want a full screen imagery to illustrate how their product help army or education system or medical system to function better, there is example like https://www.palantir.com/

    1 point
  • Tristam GochTristam Goch, over 6 years ago

    New line in the prop: - A/B Test plain background Vs. image background: £XXXX

    0 points
  • David KizlerDavid Kizler, over 6 years ago

    A shockingly high quote in the proposal might do the trick…

    These type of requests seem bound to go way over budget.

    0 points
  • Richard BallermannRichard Ballermann, over 6 years ago

    Does it truly interfere with the function of the product? Or do you simply disagree with the aesthetics and feel its unnecessary?

    Dig around and you may find enough cases to back up your opinion, but I doubt there is any solid evidence for or against full-screen background panning and whether you should or shouldn't do it. I do feel your pain though, welcome to the world of design subjectivity. Are they wrong? Yeah, probably, but likely not in a way that can be easily explained. These situations can be akin to telling someone that their preference for a particular type of music is bad, or they have the wrong haircut.

    Since you can't back up your opinion in a convincing manner, you might just be the one who's wrong. It sounds like you already suspect they're bs'ing you on this so you should ask to see the data that supports what their users want. If they don't have data, they may appreciate a proposal for user testing to find out what their users actually prefer. At least it would sound like you're trying to help them back up their opinion instead of simply proving them wrong.

    0 points